Sports spectators are seen as good potential customers partly due to their…

One reason for the rise in popularity of women's sports is....

Sponsorship involves...

Sponsors pay careful attention to budgets because....

Promotion is...

An example of publicity is...

Women make what percent of purchasing decisions?

Women spend how much per year in sports wear?

Legislation that promotes fairness and equity to female athletics is called.

An endorsement is..

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