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Marketing 2.07
Test Description: Branding
Instructions: Answer all questions to get your test result.
1) What will probably happen to a business if it continuously fails to deliver on its brand promise?
A
Improve sales volume
B
Increase market share
C
Lose credibility
D
Decrease liability
2) Which of the following is a policy that the WNJ company might implement to reinforce its image as an efficient and responsive business?
A
Requesting that employees sign their timecards at the end of a pay period
B
Allowing employees to establish their own service standards
C
Ensuring that employees wear clean uniforms during their shifts
D
Requiring employees to respond to customer inquiries within 24 hours
3) What is an example of an employee reinforcing a firm's image through his/her job performance?
A
Jack politely asks if his customer would like a beverage while s/he waits for car service
B
A customer waits on the telephone for several minutes while Matt confirms shipping information
C
Susan advises her customer that the sofa is only available by special order
D
Angela, a human resources manager, prepares the firm\'s employee newsletter every month
4) John communicates through all advertisements that his employees go through extensive training. What is John doing?
A
Making a brand promise
B
Establishing product position
C
Stating industry policies
D
Developing a campaign platform
5) When a business publicly pledges to provide all of its customers with quick, courteous service, what is it doing?
A
Establishing product position
B
Stating industry policies
C
Developing a campaign platform
D
Making a brand promise
6) What is the center of all marketing activities?
A
Purchasing
B
Technological know-how
C
Communication
D
Math
7) What is the overall reason that marketing strategies are designed and implemented?
A
Achieving planned goals
B
Improving management techniques
C
Increasing business profits immediately
D
Changing the image of the business
8) What type of marketing data can a business obtain by reviewing its inventory reports and customers\' invoices?
A
customers' product preferences
B
Product quality
C
customers' credit limits
D
actual market share
9) What is one way that businesses use marketing information?
A
To prepare sales invoices
B
To determine credit scores
C
To develop new products
D
To change economic trends
10) What marketing career involves determining why customers do what they do?
A
Marketing Research
B
Advertising
C
Sales
D
Distribution/Warehousing
*select an answer for all questions
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