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The Marketing Mix #2
Test Description: Review the marketing mix and the new terms studied in class.
Instructions: Answer all questions to get your test result.
1) What is another name for a manufacturer?
A
Importer
B
Product
C
Producer
D
Wholesaler
2) What is a raw material?
A
Items taken from the earth & sold to wholesalers
B
Items taken from the earth, processed and used to make goods
C
Items taken from the earth & used for services
D
Items retailers sell to consumers
3) What is a retailer?
A
Business that produces goods for sale
B
Business who buys goods from producers or importers & resells them to retailers
C
Business that finds foreign products to sell back home
D
Business that buys goods and resells them to consumers
4) Who is a customer?
A
A person who performs a service
B
A business that buys goods & resells them to consumers
C
Person who buys products or services
D
Business that produces goods for sale
5) What is a wholesaler?
A
Business that buys goods & resells them to consumers
B
Business that produces goods for sale
C
Business that finds foreign products to sell back home
D
Business who buys goods from producers or importers & resells them to retailers
6) Which of the following is an example of a product?
A
Digital camera
B
Public transit
C
Manicure
D
Public education
7) A business that finds foreign products to sell back home is called...
A
Manufacturer
B
Wholesaler
C
Importer
D
Retailer
8) A business that produces goods for sale is called...
A
Manufacturer
B
Retailer
C
Wholesaler
D
Importer
9) A business that buys goods and resells them to customers is called...
A
Retailer
B
Importer
C
Wholesaler
D
Manufacturer
10) A bsiness who buys goods from producers or importers & resells them to retailers is called...
A
Retailer
B
Wholesaler
C
Importer
D
Manufacturer
*select an answer for all questions
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