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Chapter 2 And 3 Sports Marketing
Test Description: Chapter 2 and 3 Sports
Instructions: Answer all questions to get your test result.
1) A payoff or profit received in addition to a regular wage or payment is called...
A
income
B
profit
C
perk
D
Salary
2) This is the legal representative for a celebrity. Most of them started as an accountants or attorneys.
A
adviser
B
cartel
C
handler
D
agent
3) A ____________ works closely with athletes who are unable or unwilling to police themselves. Allen Iverson once had one of these.
A
cartel
B
agent
C
adviser
D
handler
4) Someof the people are financial and business counselors rather than behavior monitors.
A
agent
B
adviser
C
handler
D
cartel
5) These are a system of deciding what is right or wrong in a reasoned and impartial manner.
A
lifestyle
B
values
C
ethics
D
judgments
6) Sports franchise ownership carries _________ power with it.
A
social
B
financial
C
political
D
all of the above
7) The legal right to reproduce a team's logo in exchange for payment is a...
A
license
B
trademark
C
copyright
D
endowments
8) A group of individuals within a larger market that share one or more characteristics is known as a...
A
Geographic Group
B
Market Segment
C
Demographic Group
D
Psychographic Group
9) A group of college athletic teams within in the same region is known as a....
A
League
B
Region
C
Conference
D
Division
10) Someone who doesn't get paid but plays for enjoyment, challenge, or both is known as a...
A
professional athlete
B
casual athlete
C
semi-pro athlete
D
amateur athlete
*select an answer for all questions
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