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MARKETING - Distribution Terms 2
Test Description: From chapter 21
Instructions: Answer all questions to get your test result.
1) The path a product takes from its producer or manufacturer to the final user
A
path of distribution
B
extensive distribution
C
channel of distribution
D
integrated distribution
2) A limited number of outlets in a given geographic area are used to sell the product
A
integrated distribution
B
selective distribution
C
channel of distribution
D
extensive distribution
3) Retailers that sell products over the Internet to customers
A
drop shipping
B
retailing
C
wholesaling
D
e-tailing
4) Occurs when the producer sells goods or services directly to the customer with no intermediaries
A
extensive distribution
B
exclusive distribution
C
indirect distribution
D
direct distribution
5) Sell goods to the customer from a physical store
A
e-tailers
B
agents
C
e-marketplace
D
brick and mortar retailer
6) Sell goods to the final consumer for personal use
A
retailers
B
agents
C
e-tailers
D
wholesalers
7) The online shopping site where e-tailing takes place
A
retailers
B
rack jobbers
C
wholesalers
D
e-marketplace
8) Own the goods they sell buy do not physically handle the actual products
A
drop shippers
B
agents
C
wholesalers
D
rack jobbers
9) Wholesalers that manage inventory and merchandising for retailers by counting stock, filling it when needed, and maintaining store displays
A
wholesalers
B
drop shippers
C
rack jobbers
D
agents
10) When a manufacturer owns and runs their own retail operation, the manufacturer acts as wholesaler and retailer for its own products
A
selective distribution
B
integrated distribution
C
exclusive distribution
D
channel of distribution
*select an answer for all questions
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