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SEM II 5.03
Test Description: PROMOTIONAL EFFORTS
Instructions: Answer all questions to get your test result.
1) The strategy used to convince a retailer to carry a new line in their stores. This is an example of which strategy?
A
influential
B
push
C
purchasing
D
pull
2) Monique’s grandmother bought her gift certificates to the local theater because she knew Monique enjoyed going to the movies. Monique’s grandmother is an example of which audience?
A
follower
B
influencer
C
purchaser
D
demonstrator
3) The brand manager proposed the promotional budget be set up as a stand-alone budget separate from the division budget. This example is which method of promotional budget design?
A
Budget allotments
B
Imitation of competitors
C
Activity-based cost method
D
Proportion of revenue
4) Outward Bound USA promotes its wilderness adventures through brochures distributed to schools and through an informative web site. This is an example of which strategy?
A
pull
B
endorse
C
push
D
discount
5) The strategy used by a manufacturer to convince retailers to carry or promote its products is known as:
A
influential
B
push
C
purchasing
D
pull
6) Which strategy is directed toward customers to increase their interest and demand for the products?
A
pull
B
push
C
endorse
D
discount
7) The group of consumers who occasionally purchases the product because of one identifying factor is considered the:
A
Primary target market.
B
Primary consumers.
C
Secondary tertiary market
D
Secondary target market
8) The core group of consumers on which promotional efforts are focused is the:
A
secondary tertiary market
B
secondary target market
C
primary consumers
D
primary target market
9) Methods of designing the promotional budget include the:
A
Push strategy method
B
Pull strategy method
C
Activity-based cost method
D
Cost allotment
10) The elements of the promotional mix should be:
A
interdependant
B
dependant
C
involved
D
independant
*select an answer for all questions
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