Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
SEM II 6.03
Test Description: Effectiveness of sponsorships
Instructions: Answer all questions to get your test result.
1) AA paid a sponsorship fee of $5K to the athletic association. AA felt it did not need to do anything else. Based on the information given, why could this sponsorship fail?
A
AA did not cover the cost of their expenses
B
They did not meet association requirements
C
Sponsors should follow-up after paying a fee
D
AA did not participate in leveraging
2) Rocky’s has not paid the fee to be an official sponsor of the Kentucky Derby. However, it sponsors jockeys, making the public believe they are an officialsponsor. This is:
A
parasite
B
mass
C
target
D
smart
3) When a company does not pay the fee to be an official sponsor but uses techniques to make the public believe the company is an official sponsor is called:
A
Sponsorship marketing
B
Ambush marketing
C
Target marketing
D
Smart marketing
4) Information on the advertising time or space is recorded on a:
A
Rate card
B
Dollar card
C
Advertising card
D
Time card
5) Businesses can assess and measure the success of sponsorship by comparing sales:
A
Prior to and after sponsorship
B
During and after sponsorship
C
Prior to and during sponsorship
D
After sponsorship
6) The first step in assessing and measuring the success of a company’s sponsorship is to:
A
Develop rate cards
B
Measure customer awareness
C
Graph sales
D
Analyze impressions
7) Measuring the success of a sponsorship can be accomplished by:
A
Measuring obtainment of established goals
B
Reviewing trade journals
C
Calculating profit before the sponsorship
D
Looking at sales outside the viewing area
8) Information on advertising prices related to the value of time or space can be found on:
A
Bank statements
B
Rate cards
C
Media tickets
D
Behavioral reports
9) Ambush marketing is also referred to as:
A
Parasite marketing
B
Aggressive marketing
C
Consumption marketing
D
Attack marketing
10) Ambush marketing is also known as
A
Behavioral marketing
B
Smart marketing
C
Parasite marketing
D
Surprise marketing
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?