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1.01_MK4 Part A Marketing Review
Test Description: Marketing Review
Instructions: Answer all questions to get your test result.
1) Marketing links producers to
A
marketers
B
distributors
C
retailers
D
customers
2) Marketing is described as creating
A
needs
B
advertisements
C
gaps
D
exchanges
3) Which of the following is a marketing activity:
A
Balancing customer needs with wants
B
Leading a project team
C
Communicating with customers
D
Lowering operational expenses
4) What provides the basis for all marketing goals and actions?
A
Planning
B
Retailing
C
Pricing
D
Budgeting
5) Which of the following influences the process of determining price:
A
Customers’ perception of value
B
Publicity
C
Sales promotion
D
Purchase location
6) Which of the following is a method used to communicate with customers:
A
Personal selling
B
Marketing concept
C
Manufacturing
D
Customer orientation
7) Which of the following is an example of communicating with customers:
A
Developing a marketing plan
B
Sponsoring a charity event
C
Choosing a store to distribute products
D
Creating a new product
8) The purpose of communicating with customers is to
A
gather participants for a survey.
B
befriend customers.
C
attract customers’ interest.
D
determine prices.
9) In an overall sense, where does marketing occur?
A
Wherever customers are
B
Wherever stores are
C
Wherever businesses are
D
Wherever advertisements are
10) Of the following, which is a durable good:
A
Coffee mug
B
Lip balm
C
Insect repellent
D
Hamburger
11) Which of the following activities is an aspect of marketing a service:
A
Determining how much to charge for a haircut
B
Finding out customers’ favorite coffee flavors
C
Advertising the state of Michigan on television
D
Developing a new, improved cell phone
12) Which of the following items cannot be marketed:
A
Hawaii
B
Health
C
Holiday
D
Hopefulness
*select an answer for all questions
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