Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
Entrepreneurship 3.0
Test Description: Entrepreneurship 3.0
Instructions: Answer all questions to get your test result.
1) Marketing strategies are designed and implemented for the overall purpose of which action?
A
Improving management techniques
B
Changing the image of the business
C
Achieving planned goals
D
Increasing business profits immediately
2) Which is a consideration in the place element of marketing?
A
Using sales promotion
B
Extending credit to customers
C
Offering warranties or guarantees
D
Choosing distribution channels
3) Proctor and Gamble's decision to offer different types of soaps in a wide range of prices is an example of which strategy?
A
Direct marketing
B
Industrial marketing
C
Geographic segmentation
D
Market segmentation
4) Companies have been forced to pay more attention to the specific needs of consumers because of which factor?
A
Advertising
B
Competition
C
Merchandising
D
Automation
5) Before producing and selling a product, which action should marketers do first?
A
Set up a promotional plan
B
Identify the market for the product
C
Determine the price of the product
D
Select a channel of distribution
6) Which situation presents a business threat to a company?
A
Sale for a specific product increases.
B
The government reduces interest rates.
C
A competitor obtains a bank loan for expansion.
D
A competitor recalls a defective product.
7) Which is often included in a situation analysis of a marketing plan?
A
A list of the marketing objectives for a company
B
A SWOT analysis chart
C
A list of the proposed strategies and programs
D
Performance standards for implementing the plan
8) What section of the marketing plan includes information about expected results?
A
Situation analysis
B
Appendix
C
Performance and implementation
D
Desired target market
9) Which is an external threat that a company might identify while conducting a situation analysis?
A
Declining unemployment
B
Raising inflation rates
C
Increasing GDP
D
Failing interest rates
10) When a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and identified as which characteristic?
A
Accessible
B
Inflexible
C
Undifferentiated
D
Concentrated
11) A business identifies a market that shares common characteristics on the basis of where people live and work. This is an example of market identification by which segmentation?
A
Ethnicity
B
Demographic
C
Geographic
D
Values
12) Businesses that segment the market based on psychographics are grouping people according to which attribute?
A
Marital status
B
Lifestyles
C
Occupation
D
Education
13) Selecting a target market based on very specific criteria that limit the audience to a well-defined segment is an example of which strategy?
A
Target auditing
B
Market planning
C
Income segmenting
D
Niche marketing
14) One reason why it is often important for businesses to conduct a competitive analysis is to identify which factors?
A
Economic conditions
B
External threats
C
Potential vendors
D
Future employees
15) What is a potential threat a manager might identify in a SWOT analysis?
A
Growing government regulation
B
Economy rebounding
C
Cost advantages
D
Weak market image
16) Which is a factor that businesses often consider when conducting a market analysis?
A
Design of the questionnaire
B
Location of test market
C
Size of the market next year
D
Safety of the research process
17) Which is an activity that a business performs when conducting a competitive analysis?
A
Calculates income data
B
Monitors marketing strategies of a rival
C
Sets productivity goals
D
Develops selling procedures
18) Which type of laws protects the inventions or written works of a business from the unauthorized use by others?
A
Product liability
B
Intellectual property
C
Income tax
D
Consumer protection
19) Why do businesses with excessive debts often file Chapter 7 bankruptcy?
A
To liquidate
B
To consolidate
C
To refinance
D
To reorganize
20) A business that fails to protect its employees from unnecessary risk or health hazards on the job may be sued for which situation?
A
Incompetence
B
Libel
C
Misrepresentation
D
Negligence
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?