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New Fashion 6.0 Promotions Part A
Test Description: New Fashion 6.0 Promotions part A
Instructions: Answer all questions to get your test result.
1) Which promotional medium allows for only short, general messages, but has the advantage of repetitive viewing?
A
direct mail
B
image advertising
C
radio
D
outdoor signage
2) Maybelline advertises its makeup products in Seventeen, a magazine. This is an example of which type of advertising?
A
cooperative
B
supplemental
C
visual merchandising
D
product
3) Which form of promotion is expensive because it requires individuals to make contact with potential customers?
A
advertising
B
publicity
C
press release
D
personal selling
4) Reebok, athletic shoe retailer, places advertisements for their shoes in Sports Illustrated. This is an example of which advertising?
A
national
B
local
C
cooperative
D
visual merchandising
5) Which type of promotion do businesses generally have the least control over?
A
outdoor signage
B
publicity
C
direct mail
D
personal selling
6) Which form of fashion promotion can attract customer attention near merchandise by using sound and movement?
A
packaging
B
video
C
signage
D
radio
7) Which form of fashion promotion entices customers to enter the store and effectively presents the merchandise the store has to offer?
A
advertising
B
visual merchandising
C
publicity
D
personal selling
8) The goal of promotion at the peak of the fashion cycle is to achieve which action?
A
Gain customers’ loyalty with reduced prices
B
Emphasize price advantages with large markdowns
C
Persuade consumers that the company’s version of the item is best
D
Motivate customers and increase their desire for goods
9) During the obsolescence stage of the fashion cycle, promotion is used to achieve which action?
A
Introduce trends and create interest in new merchandise
B
Motivate customers and increase desire for goods
C
Gain customers’ loyalty with reduced prices
D
Emphasize large markdowns
10) The goal of promotion in the decline stage of the fashion cycle is to achieve which action?
A
Gain customers’ loyalty with reduced prices
B
Motivate customers and increase their desire for merchandise
C
Introduce trends and create interest in new merchandise
D
Persuade consumers that the company’s version of the item is best
11) Fashion shows and trunk shows are examples of:
A
cooperative advertising
B
special events
C
visual merchandising
D
signage
12) A written news story sent as publicity to a newspaper or magazine is a:
A
cooperative advertising
B
press release
C
supplement
D
banner ads
13) Belk created a display featuring a new line of holiday attire. This is an example of which type of interior display?
A
point-of-purchase
B
promotional
C
decorative
D
institutional
14) An attractive, appealing display of merchandise combined with effective store layout and decor is:
A
visual merchandising
B
mass merchandising
C
publicity
D
advertising
15) Lydia was unsure what to buy her brother for his birthday. When she passed Hollister, a clothing store, she noticed a leather jacket in the store window with a 20% off sign. This is an example of which type of display?
A
showcase
B
institutional
C
promotional
D
island
16) Macy’s department store wants displays that can stand alone on the sales floor in the entrance. This describes which type of window display?
A
island
B
semi-enclosed
C
enclosed
D
open
17) Which is a goal of visual merchandising?
A
decrease customer traffic
B
advertise weekly
C
create sales
D
increase distribution
18) Which is a purpose of showing customers how to wear and accessorize merchandise?
A
signage
B
visual merchandising
C
publicity
D
banner ads
*select an answer for all questions
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