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Marketing Exam Review Part 5
Test Description: Final exam review
Instructions: Answer all questions to get your test result.
1) Which of the following is an example of a final consusmer?
A
You buy a soft drink at a local grocery and drink it on the way home.
B
A professional photographer buys a new camera to use for taking wedding portraits.
C
A dental office purchases new couches and tables for the waiting room.
D
All of these choices are final consumers.
2) Which of the following is at the top of Abraham Maslow's hierarchy of needs?
A
security
B
self-actualization
C
physiological
D
social
3) When you buy a Father's Day card for your dad to show him that you love him, which of the following is probably influencing you the most?
A
patronage motives
B
emotional motives
C
rational motives
D
promotional motives
4) Patronage buying motives are based on
A
love
B
logic
C
loyalty
D
fear
5) You just realized you need to buy a cake for your sister's birthday party, so you begin looking through the phone book for a nearby bakery. Which stage of the consumer decision-making process are you in?
A
alternative evaluation
B
information search
C
post-purchase evaluation
D
problem recognition
6) Which step in the consumer decision-making process involves reaching an agreement with the business selling the product on what you will buy, the cost, the payment method, and how you will receive the product?
A
problem-recognition
B
purchse
C
information search
D
post-purchase evaluation
7) The enduring pattern of emotions and behaviors that define an individual is known as
A
personality
B
lifestyle
C
ethnicity
D
gender
8) The history, beliefs, customs, and traditions of a group is called
A
culture
B
social environment
C
lifestyle
D
civilization
9) What kind of decision making are you probably using when you buy a gallon of milk?
A
limited
B
extensive
C
routine
D
emotional
10) Extensive decision making
A
is common in business purchases but rarely used in consumer purchases.
B
usually takes less time than limited decision making
C
is normally made for expensive purchases
D
does not usually involve all five steps of the decision-making process.
*select an answer for all questions
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