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Part 2 Elements Of Art Final
Test Description: Target Market and Businesses
Instructions: Answer all questions to get your test result.
1) ____________ is A specific group of people who advertisers want to sell an idea or product to. 4 areas to address: Age, income, gender, lifestyle, race
A
Target Market (Demographic)
B
Product Group
C
Key Group
D
Sales Market
2) An example of a specific product that marketers and graphic designers can advertise is
A
The Olymics
B
Geico Insurance
C
Salvation Army
D
Frosted Flakes Cereal
3) An example of a For-Profit Service is _______
A
Coca Cola
B
Milky Way candy bar
C
Paw Patrol TV show
D
Texas AM University
4) An example of a For-Profit Business is ______________
A
Glad trash bags
B
Saphora
C
High School Nation
D
Susan G Koman Breast Cancer Cure
5) An example of a Non-profit business is____________________
A
Faith Mission
B
Coca Cola
C
Sour Patch Kids Candy
D
The University of Texas
6) An example of an event that marketers can advertise for is__________
A
The Red Cross
B
Kraft Mac and Cheese
C
The World Cup
D
Polo Cologne
7) Name the 4 criteria advertisers use to find their target market for a product
A
income, address, age and state
B
gender, iq, school, state
C
age, gender, lifestyle and income
D
height, weight, gender , college
8) __________is hue’s lightness and darkness
A
value
B
tint
C
target market
D
color
9) __________space is the space around objects in a composition.
A
area
B
no zone
C
negative space
D
blank
10) ______________ is the space in a compositition where the color, objects, elements or image appear.
A
filled space
B
blank
C
color zone
D
positive space
*select an answer for all questions
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