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SEM 1 2.03 - 2.05 Study Guides
Test Description: Review Games
Instructions: Answer all questions to get your test result.
1) Sporting-goods businesses often gather marketing information to
A
identify trends
B
obtain licensing contracts
C
gain the respect of competitors
D
adjust credit ratings
2) Having appropriate data helps sport/event marketers to set goals that are
A
broad
B
open-ended
C
realistic.
D
general.
3) To learn about its target market's needs and wants, a professional soccer league should obtain information from its fans
A
if ticket sales show short-term improvement
B
only when there appears to be a problem
C
before it implements organizational changes
D
in a proactive and systematic manner
4) What is one way that sport/event marketers use marketing information?
A
To prepare sales invoices
B
To change economic trends
C
To determine credit scores
D
To develop new products
5) Which of the following is a secondary source of sport/event information
A
personal interviews
B
computerized surveys
C
accounting records
D
demographic reports
6) A sport/event organization that wants to obtain information about the population in a certain geographic location might use
A
telephone surveys
B
government sources
C
primary databases
D
personal questionnaires
7) To know what websites and advertisements visitors see, sports and event e-marketers would check
A
internet service providers
B
text files
C
clickstream data
D
direct delivery programs
8) What is an example of a secondary source of data that a sport/event marketer can obtain internally?
A
Magazine article
B
Government website
C
Trade journal
D
Sales report
9) A database of competitor information often contains information about the competitor's
A
production techniques
B
budget structure
C
advertising media
D
creative strategy
10) Which of the following might a sport/event organization search to obtain marketing information
A
foundations
B
newsletters
C
media
D
internet
11) A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
A
sporting goods association
B
national news outlet
C
youth magazine
D
government census
12) What type of competitor information is important for sport/event organizations to maintain in a database?
A
consumption
B
price lists
C
demographics
D
market size
13) What internal records do many businesses monitor in order to obtain useful marketing information?
A
Trade journals
B
Sales reports
C
print advertisements
D
industry projections
14) Which of the following is a reason why businesses should regularly monitor their internal records that contain marketing information:
A
To review employment trends
B
To prioritize investment goals
C
To compile regulatory data
D
To analyze product performance
15) What type of marketing information might a business obtain by monitoring sales invoices?
A
service tactics
B
profit margin
C
customer profiles
D
sales territory
16) Which of the following internal records might a business use to analyze information regarding customer satisfaction levels:
A
comment cards
B
debit receipts
C
expense reports
D
credit reports
17) A sport/event marketer is having difficulty finding data about a competitor. The competitor's financial records are not public access. Which disadvantage of secondary research does this situation illustrate?
A
It can be out of date.
B
It can be costly
C
It can be time-consuming
D
It can be incomplete
*select an answer for all questions
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