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SEMII Study Guides 4.03-4.04
Test Description: SEM II Review Study Guides 4.03-4.04
Instructions: Answer all questions to get your test result.
1) One way to verify that a complex arena event is well prepared and ready for spectators is by completing which activity?
A
Identifying audio needs
B
Developing an event checklist
C
Holding a rehearsal
D
Reading the scripted elements
2) To make sure that all tasks have been completed and an event is ready for attendees, sports or event marketers might refer to which document?
A
Inventory agenda
B
Guest list
C
Function sheet
D
Production checklist
3) Which situation is an example of a business using niche marketing?
A
An athletic footwear company produces a line of shoes for children who play soccer.
B
A soft drink manufacturer advertises its product during a national television broadcast.
C
A national petroleum company offers credit cards for use at its gas and service stations.
D
A chemical manufacturer offers a line of hand soap that contains an antibacterial agent.
4) Which statement is true regarding niche marketing?
A
Market segments are subgroups of niche markets.
B
Niche marketers do not often customize their offerings.
C
Niche markets are small and may attract a few competitors.
D
Marketers tend to consider broad focus to meet the needs of the niche.
5) When a business selects a target market, the most useful or desirable market segments to a business are those that are measurable and which other feature?
A
Accessible
B
Inflexible
C
Undifferentiated
D
Concentrated
6) Which factor should event marketers consider when identifying target markets for specific events?
A
Culture
B
Character
C
Behavior
D
Attitude
7) What is one question that a business must answer when identifying a potentially profitable target market?
A
“Does the product have form utility?”
B
“Is the market responsive?”
C
“What is the reach and frequency of the advertising medium?”
D
“What are monthly variable expenses?”
8) Entertainment marketers should identify their target markets after they have carefully examined which component?
A
Available data and research about the segment
B
Customized products that fit the needs of the market
C
Past ticket sales records for similar events
D
Retired people with discretionary income
9) When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using which type of marketing?
A
Niche
B
Individual
C
Mass
D
Isolated
10) One aspect of identifying a segment of a sports or event target market involves identifying which component?
A
Sales forecasts
B
Regional trends
C
New vendors
D
Heavy users
*select an answer for all questions
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