Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
Media Literacy Review
Test Description: Review of terms for media literacy test.
Instructions: Answer all questions to get your test result.
1) associating one thing with another to leave a lasting impression • People willing to buy brand based on “brand name”– symbol
A
Transfer
B
Repetition
C
Symbols
D
Plain Folks
2) not telling the whole truth (the truth is distorted) • Can make the product seem more appealing • Can make the product’s results seem more effective
A
The Big Lie
B
Beautiful People/ Celebrity
C
Plain Folks
D
Simple Solutions
3) Using compliments to entice a consumer to buy a product or service • Makes consumers feel gratified which generates a self-esteem boost sufficient enough to buy a product or service -- “You know a good deal when you see one.” -- “You deserve it.”
A
Fear
B
Name Calling
C
The Big Lie
D
Flattery
4) Making people laugh to associate good times with the product
A
Humor
B
Flattery
C
Fear
D
Simple Solutions
5) uses a consumer’s fear to motivate to purchase a product or service • Buys the product because of the fear of the consequences of not buying
A
Fear
B
Glittering Generalities
C
Euphemisms
D
Scientific Evidence
6) attempting to attract buyers to product using survey results, statistical evidence, market surveys
A
Scientific Evidence
B
Glittering Generalities
C
Transfer
D
Flattery
7) Good looking people sell products, lifestyles, behaviors, or ideas • Beautiful people– “If I use the product, I can be beautiful too!” • “Sex sells”
A
Beautiful People/Celebrities
B
Scientific Evidence
C
Repetition
D
Warm and Fuzzy
8) appeals to the consumer’s want of an easy way out of a difficult problem
A
Warm and Fuzzy
B
Simple Solutions
C
False Testimonial
D
Symbols
9) using sentimental images (especially children, animals, and families) to stimulate feelings of pleasure comfort, and delight • Appeals to the emotional vs. rational brain
A
Euphemisms
B
Warm and Fuzzy
C
Flattery
D
Glittering Generalities
10) using the same word, symbol, picture, phrase, or jingle over and over again
A
Repetition
B
Name Calling
C
Symbols
D
Transfer
11) links a person or an idea to a negative symbol Propagandist hopes the audience rejects the person or idea Examples: “Commie,” “Fascist,” “Pig,” “Bum” “Terrorist”
A
Plain Folks
B
Fear
C
Name Calling
D
Repetition
12) seeks to make the audience approve and accept without examining the evidence Uses emotionally appealing words closely associated with highly valued concepts and beliefs so they carry conviction without supporting information or reason
A
Symbols
B
Euphemisms
C
Glittering Generalities
D
Name Calling
13) mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing (Examples- downsizing vs. firing)
A
Transfer
B
Symbols
C
False Testimonial
D
Euphemisms
14) device by which the propagandist carries over authority, sanction and prestige of something the audience respects and reveres to something they would accept (Ex: A political activist closes her speech with a public prayer.)
A
Name Calling
B
Transfer
C
Simple Solutions
D
Warm and Fuzzy
15) citing an individual who is not qualified to make judgments about a particular issue (Ex:Celebrities backing/supporting political candidates)
A
Bandwagon
B
Beautiful People/Celebrities
C
False Testimonial
D
Glittering Generalities
16) attempts to convince the audience that they (and their ideas) are “of the people”
A
Plain Folks
B
Name Calling
C
Bandwagon
D
False Testimonial
17) includes one basic theme– “Everyone is doing it, and so should you.” Examples: A political rally with the same signs, gestures, or apparel
A
Transfer
B
Bandwagon
C
The Big Lie
D
Simple Solutions
18) the propagandist warns members of the audience that disaster will result if they do not follow a particular course of action
A
Bandwagon
B
Fear
C
Glittering Generalities
D
The Big Lie
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?