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Marketing And Advertising
Test Description: Test review questions
Instructions: Answer all questions to get your test result.
1) The type of medium an advertiser uses depends on
A
technology resources
B
the market it wants to reach.
C
how well consumers will remember the ad.
D
whether the offering being advertised is a product or service.
2) The main advertising medium in the United States is
A
television.
B
the newspaper.
C
billboards.
D
the Internet.
3) For the longest exposure (time), an advertiser would use
A
newspapers.
B
television.
C
magazines.
D
the Internet.
4) An infomercial is a commercial that usually lasts
A
30 minutes.
B
30 seconds.
C
60 minutes.
D
60 seconds.
5) Businesses advertise for all of the following reasons except
A
to inform about a political candidate.
B
to promote an event.
C
to spend money.
D
to increase sales.
6) Direct mail is often referred to as
A
leaflets.
B
mail advertising.
C
junk mail.
D
U.S. Mail.
7) An ad for a locally owned farm stand would most likely be
A
in a national magazine.
B
in a national magazine.
C
on network television.
D
in a local newspaper.
8) Transit advertising is usually used in
A
rural areas.
B
urban areas.
C
all of the above
D
wealthy neighborhoods.
9) Media planning includes
A
deciding where the ad should appear.
B
all of the above.
C
deciding when the ad should appear.
D
selecting advertising media.
10) A business that specializes in developing ads and ad campaigns for its clients is called
A
a medium.
B
an advertising agency.
C
a media campaign.
D
a media planner.
11) The number of homes or people exposed to an ad is referred to as
A
an audience.
B
customers per thousand.
C
a market.
D
an impression.
12) The number of times an audience sees or hears an ad is referred to as
A
hits.
B
total views.
C
the frequency.
D
quantity.
13) TV audience measurement is collected by
A
Nielsen Media Research.
B
Arbitron Inc.
C
Microsoft.
D
all of the above
14) All of the following are factors of media costs except
A
the audience that the media will reach.
B
the geographic scope of the distribution of the ad.
C
the business that is paying for the ad.
D
the type of media used to distribute the ad.
15) Internet ad rates are based on
A
the format of the ad.
B
all of the above
C
the type of ad.
D
the size of the ad.
16) To market a product successfully, a company has to
A
spend a lot of money on advertising.
B
understand what people want to buy.
C
make sure they have a large inventory of their product.
D
hire sales representatives.
17) In order to decide how and what to sell, companies need to know
A
how to ship products.
B
how to design products to meet consumer needs.
C
what people think about similar products.
D
what specific, defined groups of people want and need.
18) The function of marketing that involves decisions about how much to charge for products and services is called
A
marketing information management.
B
promotion.
C
pricing.
D
financing.
19) Distribution includes all of the following except
A
inventory control.
B
purchasing.
C
Internet ordering.
D
stock handling.
20) Some people support the inclusion in the marketing mix of a fifth “p,” which stands for
A
people.
B
parts.
C
preferences.
D
purchasing.
*select an answer for all questions
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