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MIM Test Review
Test Description: PIM MIM Test REview
Instructions: Answer all questions to get your test result.
1) Methods and procedures for generating, analyzing, and storing data about consumers, sales, and ads
A
consumer non-durable
B
marketing information systems
C
Visionary Shopper
D
sales forecasting
2) Marketing data describing people's buying behavior and life-styles
A
database
B
cross section
C
customer profile
D
diary
3) A computer file of related information about a specific topic
A
database
B
product research
C
diary
D
marketing research
4) The major source of data for economic trends and information is:
A
trade reports
B
internal records
C
government data
D
competitor records
5) What types of entities use marketing research?
A
government
B
large corporations
C
all of these
D
small businesses
6) set of procedures and methods that regularly generates, stores, analyzes, and distributes marketing information about consumers, sales, and ads. This is the definition for:
A
media research
B
database
C
opinion research
D
marketing information systems
7) Getting the money necessary to operate a business
A
Functions of Marketing
B
Producers
C
Sales
D
Financing
8) How products move from Manufacture to Consumer is called __________.
A
Promotion
B
Distribution
C
Exchange
D
Service
9) A product that cannot be stored. It is generally considered to be in-tangible.
A
Distribution
B
Exchange
C
Promotion
D
Service
10) Breaking the market into smaller groups.
A
Demographics
B
Market Segmentation
C
Geographics
D
Customer Profile
*select an answer for all questions
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