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SEM 2 Unit 4 Part 1
Test Description: SEM 2 Unit 4 Part 1
Instructions: Answer all questions to get your test result.
1) When assessing marketing-information needs, the first step that a business should take is to
A
select research tools
B
conduct primary research
C
identify the issue or problem
D
analyze results
2) Which of the following is an important aspect to consider when a business begins to assess its marketing information needs:
A
technology
B
competition
C
production
D
government
3) Knowing where customers are located can help a business decide
A
which distribution channels to use
B
how to package products
C
how much inventory to stock
D
which prices are most popular
4) Secondary sources such as census reports, other government publications, trade magazines, or chambers of commerce are excellent sources for obtaining information about
A
target markets
B
demographics
C
business personel
D
competion products
5) By maintaining marketing information systems, sport/event organizations can estimate demand and identify market trends by tracking buying behavior and
A
analyzing consumption patterns
B
qualifying distribution channels
C
establishing standards
D
tabulating quotients
6) Sport/Event organizations maintain marketing information systems to be able to
A
identify and respond to customer needs
B
develop wide range of databases
C
print and distribute season ticketsq
D
modernize old and outdated facilities
7) Businesses often ask for the customers zip code at the check out counter to obtain immediate information about
A
a geographic area for the direct mail campaign
B
how much customers pay for products
C
how ofter customers visit the business
D
the average age of customers
8) Which of the following sport/event situations is most likely to have a negative economic impact on local cuommunity
A
professional baseball players go on strike
B
golf tournament organizers solicit volunteers
C
new college football stadium being built
D
a popular music group comes to town
9) which of the following indicates a positive economic impact for a city that hosts a professional golf tournament:
A
higher restaurant sales
B
fewer hotel reservations
C
decreased tax revenues
D
increased traffic congestion
10) Why do sport/event organizations maintain sales and accounting records?
A
to determine household income
B
to calculate salary information
C
to prepare promotional material
D
to measure economic impact
11) One way to verify that a complex arena is well prepared and ready for spectators is by
A
developing an event checklist
B
identifying audio needs
C
reading scripted elements
D
holding a rehersal
12) To makes sure that all tasks have been completed and an event is ready for attendees, sport/event marketers might refer to their:
A
function sheets
B
production checklist
C
guest list
D
inventory agenda
13) When a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and
A
accessible
B
concentrated
C
undifferentiated
D
inflexible
14) One aspect of identifying a segment of a sport/event target market involves identifying the
A
sales forecasts
B
new vendors
C
regional trends
D
heavy users
15) Entertainment marketers should identify their target markets after they have carefully examined
A
available data and research about the segment
B
past ticket sales records for similar events
C
retired people with discretionary income
D
customized products that fit the needs of the market
16) What is one question that a business must answer when identifying a potentially profitable market?
A
Is the market responsive?
B
what are monthly variable expenses?
C
what is the research and frequency of theadvertising medium?
D
does the product have form utility?
17) Which of the following situations is an example of a business using niche marketing:
A
an athletic company produces a line of shoes for children who play soccer
B
a soft drink manufacturer advertises its product during a national television broadcast
C
a national petroleum company offers credit cards for use at gas and service stations
D
A chemical manufacturer offers a line of hand soap that contains an antibacterial agent
18) which of the following factors should event marketers consider when identifying target markets for specific events:
A
behavior
B
culture
C
character
D
attitude
19) which of the following statements is true regarding niche marketing:
A
market segments are subgroups of niche markets
B
niche marketers do not often customize their offerings
C
marketers tend to consider broad focus to meet the needs of the niche
D
niche markets are small and may attract few competitors
20) When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using ________ Marketing.
A
niche
B
mass
C
isolated
D
individual
*select an answer for all questions
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