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SEM 2 Unit 2 Part 3
Test Description: SEM 2 Unit 2 Part 3
Instructions: Answer all questions to get your test result.
1) What is a benefit to a sports team of coordinating outreach projects with local community organizations?
A
Generates public support for a team
B
Attracts athletes from other sports
C
Decreases the need to advertise
D
Improves relations with the media
2) The primary objective of developing sport/event public-relations strategies is to
A
develop positive relationships with corporate sponsors and advertisers.
B
promote publicity efforts with key members of the media and business community.
C
establish a feeling of goodwill with all of the organization's fan bases.
D
encourage local businesses to purchase more tickets, concessions, and merchandise.
3) Which of the following is an example of publicity in the sport/event industry:
A
The national soccer league secures advertising spots on network television stations.
B
The International Olympic Committee elects a new president to its governing boar
C
A local newspaper prints a human-interest story about a college volleyball player. D. The International Olympic Committee ele
D
A business owner purchases baseball uniforms and equipment for a Little League team.
4) Which of the following statements is true regarding the importance of fan support to sport/event activities:
A
Building fan support involves public-relations strategies designed to increase short-term sales.
B
Without ongoing fan support, a performer's popularity or an organization's profitability decreases.
C
Most sport/event marketers consider spectators their most important fan base.
D
Large sport/event organizations are usually more successful in building fan support than smaller organizations.
5) Which of the following is an example of a viral marketing strategy:
A
An e-mail sender asks the message receiver to forward the message to 10 friends.
B
A blimp displaying a sporting-goods retail chain logo flies over a football stadium.
C
A stadium banner shows a graphic of an ice-cold glass of a favorite soft drink.
D
A local restaurant places a poster of a supplier's product near the building entrance.
6) An athletic shoe company that has no association with the Olympic games runs a television commercial congratulating a track star for winning two gold medals. This is an example of
A
ambush marketing.
B
nondesignated sponsorship.
C
copyright infringement.
D
sales promotion.
7) Which of the following is a true statement about ambush marketing?
A
Most businesses believe that ambush marketing is an ethical practice.
B
It relies on celebrity endorsements to become an official event sponsor.
C
It uses questionable tactics to connect a non-sponsoring business with an event.
D
A business pays a sponsorship fee to be associated with an event.
8) Which of the following is an example of a sales promotion that uses a special event to increase high attendance rates at a professional baseball game:
A
Baseball statistics and articles are printed in the team's program.
B
The team's logo merchandise is sold in the retail store located in the stadium.
C
Concession stands offer bundled food and beverage items for a low price.
D
Free autographed baseballs are given to the first 100 attendees on little-league day.
9) Which of the following is an example of using a special event as a sales-promotion strategy to increase ticket sales:
A
Planning an interview with a popular columnist
B
Using telemarketers to contact a target audience
C
Advertising prices in a community publication
D
Holding a contest during a game or performance
10) A sporting-goods company developed a humorous video and placed it on YouTube. Within three days, the video was viewed 436,067 times, and many viewers linked the video to their Facebook pages to share with their friends and family. What strategy did t
A
Pay-it-forward advertising
B
Loyalty programming
C
Viral marketing
D
Product placement
11) What variable might increase attendance at a professional soccer game?
A
A pregame autograph and photo session for fans with the team's players
B
Mass distribution of the team's sports program to the fans and media
C
Offering a wide variety of food and beverages at the concession stands
D
A postgame dinner for team players and their families
12) A guideline to follow when preparing promotional budgets is to keep them flexible because they are
A
techniques.
B
concepts.
C
objectives.
D
forecasts.
13) What is the primary factor that marketers must consider when allocating funds to the promotional budget?
A
Promotional mix
B
Organization's size
C
Corporate accounting system
D
Inventory levels
14) Many businesses coordinate a wide variety of promotional activities such as advertising, special events, and displays in order to
A
keep employees occupied.
B
spread out promotional funds.
C
reach a large audience.
D
maintain appearances.
15) In which of the following situations might a business decide to increase the percent of net sales that it allocates to its promotional budget:
A
Consumers want more coupons.
B
Radio stations are charging more.
C
Competitors are spending more.
D
Suppliers want more coverage.
16) A small start-up company that sells its products to other businesses might consider allocating a large portion of its promotional budget to __________ activities.
A
publicity
B
research
C
advertising
D
personal selling
17) Marketers often develop and publish a promotional calendar of events in order to use the calendar as a(n)
A
pricing document.
B
advertising tool.
C
operating system.
D
policy guide.
18) A business that uses advertised specials to attract customer interest should use displays to __________ that interest.
A
reinforce
B
overcome
C
surmount
D
displace
19) A business coordinates its advertising, visual merchandising, and special events in order to
A
develop policies.
B
forecast sales.
C
improve relations.
D
attract customers.
20) When should sport/event organizers consider hiring a promotional agency?
A
Before corporate sponsors have been secured
B
After a small event has established a positive reputation
C
If a large event is scheduled in many cities over time
D
Upon hiring additional personnel to oversee promotional efforts
*select an answer for all questions
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