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SEM II 2.05 - 2.06
Test Description: SEM II 2.05 - 2.06
Instructions: Answer all questions to get your test result.
1) Sport/Event organizations need to build positive relationships with the media because they have
A
very few regulations that they must follow.
B
little control over what is considered newsworthy.
C
the means to spread news to the masses.
D
the ability to control advertising sponsors.
2) Which of the following is an example of a sport/event community outreach project:
A
A soccer team works with local businesses and the media to create school mediation programs
B
The coordinator of an annual jazz festival applies for operating permits with government officials
C
A well-known track star speaks to government legislators about athletes' illegal use of steroids
D
The XYZ magazine publishes a story about a high-profile rock star who has survived cancer.
3) The primary objective of developing sport/event public-relations strategies is to
A
develop positive relationships with corporate sponsors and advertisers
B
encourage local businesses to purchase more tickets, concessions, and merchandise
C
establish a feeling of goodwill with all of the organization's fan bases
D
promote publicity efforts with key members of the media and business community
4) Which of the following is an example of publicity in the sport/event industry
A
A business owner purchases baseball uniforms and equipment for a Little League team
B
The national soccer league secures advertising spots on network television stations
C
A local newspaper prints a human-interest story about a college volleyball player
D
The International Olympic Committee elects a new president to its governing boar
5) Which of the following statements is true regarding the importance of fan support to sport/event activities
A
Building fan support involves public-relations strategies designed to increase short-term sales.
B
Most sport/event marketers consider spectators their most important fan base
C
Without ongoing fan support, a performer's popularity or an organization's profitability decreases
D
Large sport/event organizations are usually more successful in building fan support than smaller organizations.
6) Sport/Event marketers use public-relations strategies to create and maintain
A
indifferent attitudes
B
low profiles.
C
specific images
D
suitable illusions
7) Before a sport/event organization can create goals for each one of its fan bases, what must the organization do?
A
Establish a positive relationship with a member of each fan base
B
Determine its strengths and weaknesses with each public
C
Evaluate the impact of various publicity messages
D
Identify the appropriate tools to deliver the public-relations message
8) Three local organizations—a bicycling association, a bike shop, and a hospital—set up a display at the town's summer festival. The display promotes the importance of wearing bike helmets to prevent head injuries. The organizations also give away bike
A
A creative sales pitch
B
A public-relations crisis management initiative
C
A community outreach activity
D
A professional-development program
9) What is a benefit to a sports team of coordinating outreach projects with local community organizations?
A
Attracts athletes from other sports
B
Improves relations with the media
C
Generates public support for a team
D
Decreases the need to advertise
10) Which of the following is an example of a sales promotion that uses a special event to increase high attendance rates at a professional baseball game:
A
The team's logo merchandise is sold in the retail store located in the stadium
B
Baseball statistics and articles are printed in the team's program.
C
Concession stands offer bundled food and beverage items for a low price
D
Free autographed baseballs are given to the first 100 attendees on little-league day
11) Which of the following is an example of using a special event as a sales-promotion strategy to increase ticket sales:
A
Holding a contest during a game or performance
B
Using telemarketers to contact a target audience
C
Planning an interview with a popular columnist
D
Advertising prices in a community publication
12) A sporting-goods company developed a humorous video and placed it on YouTube. Within three days, the video was viewed 436,067 times, and many viewers linked the video to their Facebook pages to share with their friends and family. What strategy did t
A
Viral marketing
B
Loyalty programming
C
Product placement
D
Pay-it-forward advertising
13) Which of the following is an example of a viral marketing strategy:
A
A stadium banner shows a graphic of an ice-cold glass of a favorite soft drink
B
A blimp displaying a sporting-goods retail chain logo flies over a football stadium.
C
An e-mail sender asks the message receiver to forward the message to 10 friends.
D
A local restaurant places a poster of a supplier's product near the building entrance.
14) Which of the following is a true statement about ambush marketing?
A
It relies on celebrity endorsements to become an official event sponsor.
B
It uses questionable tactics to connect a non-sponsoring business with an event.
C
Most businesses believe that ambush marketing is an ethical practice
D
A business pays a sponsorship fee to be associated with an event.
15) What variable might increase attendance at a professional soccer game?
A
Offering a wide variety of food and beverages at the concession stands
B
Mass distribution of the team's sports program to the fans and media
C
A pregame autograph and photo session for fans with the team's players
D
A postgame dinner for team players and their families
16) An athletic shoe company that has no association with the Olympic games runs a television commercial congratulating a track star for winning two gold medals. This is an example of
A
ambush marketing
B
sales promotion.
C
nondesignated sponsorship
D
copyright infringement.
*select an answer for all questions
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