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SEM II 2.01 - 2.04
Test Description: SEM II 2.01 - 2.04
Instructions: Answer all questions to get your test result.
1) An important part of negotiating a sport/event sponsorship contract involves both the sport/event and the sponsor agreeing on the
A
date and time of the sport/event
B
size and interest of the audience
C
fee and payment schedule
D
cost of planning and production
2) A sponsorship agreement between a sport team and a local business should
A
include third-party input.
B
benefit both parties.
C
guarantee results.
D
provide tangible rewards.
3) When preparing a sponsorship agreement, it is important for the sport/event to include detailed information concerning the sponsor's
A
selling policies
B
financing sources
C
marketing rights.
D
hiring practices
4) Because a prospective sponsor may have questions about the sponsorship proposal, an event organizer should plan to
A
discuss sponsorship benefits
B
evaluate sponsorship activities.
C
conduct follow-up activities.
D
reinforce important deadlines.
5) Which of the following is the most efficient and inexpensive way for a local youth soccer-camp director to locate organizations that offer grant money?
A
Make cold calls to national corporations
B
Develop a sales letter
C
Mail color brochures to all local businesses
D
Conduct online research
6) Three days after presenting a sponsorship proposal to Kula-Kola Beverage Company, Caitlin calls the company's president and asks her/him if s/he has any questions or concerns about the proposal. What selling activity is Caitlin performing?
A
She is following up with the potential client.
B
She is negotiating terms with a vendor.
C
She is upselling the level of sponsorship.
D
She is communicating sponsorship benefits.
7) An event organizer is most likely to receive grant or foundation funding if the event
A
includes celebrity appearances
B
has national media coverage.
C
appeals to a large target market
D
benefits the community.
8) A sport/event planner contacting a local business about supporting an upcoming tennis tournament is an example of following up with potential
A
paying customers
B
participants
C
spectators
D
corporate sponsors
9) What do amateur sport organizations often solicit in order to be able to operate?
A
media coverage
B
Grant money
C
free publicity
D
playing time
10) Immediately following a meeting with a potential event sponsor, an event organizer should
A
send a thank-you card to each of the meeting participants.
B
fax a copy of the proposal to the decision maker.
C
ask the meeting participants for sponsorship referrals.
D
adjust the pricing options in order to obtain the sale.
11) To obtain operating funds, a not-for-profit sport camp for underprivileged children might seek
A
capital-improvement loans.
B
tax refunds from the community
C
grant or foundation monies.
D
celebrity endorsements.
12) Sending newsletters, acknowledging efforts, providing extra benefits, and asking opinions are ways that event organizers
A
encourage vendor loyalty.
B
improve their brands
C
advertise their products.
D
service their sponsors.
13) By assigning a staff member to communicate and coordinate activities with each of its sponsors, a sport/event organization facilitates goodwill by
A
providing efficient, ongoing service.
B
maximizing mass-media exposure
C
processing special orders.
D
creating expanded advertising opportunities.
*select an answer for all questions
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