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Marketing Chapter 1 Review
Test Description: Review for Chapter 1 in Marketing
Instructions: Answer all questions to get your test result.
1) Before developing the marketing mix for a product, marketers should know the
A
product price
B
distribution plan
C
advertising budget
D
target market
2) When a manufacturer buys cotton to make shirts, the manufacturer is considered a(n)
A
busines
B
seller
C
customer
D
organization
3) Promotion focused on promoting a positive image of the company is called
A
messaging
B
public relations
C
a product-free campaign
D
self-promotion
4) The marketer who advertises wheelchairs in a surfing magazine does not know how to develop a successful
A
customer service
B
target market
C
marketing mix
D
product plan
5) A mail-order catalog delivered to a customer’s home is part of
A
price
B
product
C
place
D
promotion
6) Getting more ice cream delivered when the store is running out is part of this marketing element.
A
price
B
product
C
promotion
D
place
7) A TV, TV repair and a TV message to buckle your seatbelt are all examples of
A
products
B
profits
C
concepts
D
thoughtful gifts
8) Marketers study what customers want and need, then they
A
carefully record what they learn.
B
send the results to the customers.
C
develop and market products to meet those needs.
D
compare those wants and needs with their own.
9) Marketing focuses on the customer because
A
customers stay the same, even as the world around them changes.
B
each customer is a person with a life story.
C
other parts of business are hard to understand.
D
to be successful, businesses must sell products that customers will buy.
10) A prediction of future sales and revenue
A
forecast
B
marketing
C
idea
D
target market
11) A process by which a company can determine its strengths, weaknesses, opportunities, and threats
A
marketing mix
B
SWOT analysis
C
marketing plan
D
forecast
12) Plan of action for marketing a product; it consists of the decisions made about each of the Four P’s.
A
promotion
B
marketing mix
C
SWOT analysis
D
marketing plan
13) A guide that helps a company avoid such pitfalls as lost sales, lost opportunities, and poor product planning
A
marketing plan
B
target market
C
distribution
D
SWOT analysis
14) Process of physically delivering goods to customers
A
marketing
B
place
C
distribution
D
forecast
15) Process of telling people about the product and the company that offers it
A
marketing
B
target market
C
customer service
D
promotion
16) Product, place, price, and promotion
A
forecast
B
marketing plan
C
targert market
D
Four Ps
17) Dynamic activities that focus on the customer to generate a profitable exchange
A
customer service
B
marketing plan
C
marketing
D
promotion
18) A concept, cause, issue, image or philosophy that can be marketed
A
good
B
idea
C
service
D
customer
19) The specific group of customers whose needs a company will focus on satisfying
A
individuals
B
customers
C
business
D
target market
20) Marketing activities involved in making products available to customers; includes distribution
A
product
B
price
C
place
D
promotion
*select an answer for all questions
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