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Fashion Merchandising 2.02
Test Description: Fashion Merchandising 2.02
Instructions: Answer all questions to get your test result.
1) Fashion acceptance or rejection is determined by:
A
Designers
B
Retailers.
C
Advertisers.
D
Consumers
2) Cultural and religious customs, bad economic conditions, and government regulations are factors that:
A
End the fashion cycle.
B
Slow down fashion movement.
C
Accelerate fashion movement.
D
Have no effect on fashion.
3) Designs which are copied from more expensive garments are:
A
Fads
B
Knock-offs
C
Staples
D
Classics.
4) At the introduction stage of the fashion cycle, new styles are:
A
Usually accepted by only a small number of fashion leaders.
B
Bargain priced to encourage quick sale.
C
Purchased in large numbers by retail fashion buyers.
D
Produced in large quantities in anticipation of an immediate rush of sales.
5) Fashion trends seem to recur every:
A
40-50 years.
B
10-20 years.
C
20-30 years.
D
30-40 years.
6) At which stage of the fashion cycle is a style accepted and worn by the majority of consumers?
A
rise
B
peak
C
Decline
D
introduction
7) Good economic conditions:
A
Decelerate fashion movement.
B
Have little effect on fashion acceptance.
C
Accelerate fashion movement.
D
Result in consumers having less discretionary money.
8) Jeans, once worn by laborers as a work garment and later adopted by teens as streetwear, have now become popular among all ages and income levels. Which fashion movement theory is illustrated?
A
Horizontal flow B. Trickle-across C. Trickle-down D. Trickle-up
B
Trickle-up
C
trickle-down
D
trickle-across
9) Which would decelerate fashion movement?
A
A higher percentage of citizens completing four years of college
B
Development of new textile fibers and finishes
C
A strong economy and low rate of unemployment
D
Terrorist activity in the United States
10) A fashion expected to be a hot seller but which does not sell is a:
A
flop
B
classic
C
trend
D
fad
11) At which stage of the fashion cycle is a trend considered dull and boring because the market is saturated?
A
introduction
B
decline
C
rise
D
peak
12) Leather jackets were first popular among lower income groups and then gained acceptance from the higher income groups. Which fashion movement theory is illustrated?
A
trickle-down
B
trickle-up
C
Horizontal flow B. Trickle across C. Trickle down D. Trickle-up
D
trickle-across
13) During the rise stage of the fashion cycle:
A
Promotion is focused on closeout pricing.
B
The price of the fashion goes up because of the increased demand.
C
Retail fashion buyers order the items in quantity.
D
Consumers start to lose interest in the trends.
14) Which is true about the fashion cycle?
A
Only classics go through all five stages.
B
Styles that come into fashion rotate through all five stages.
C
Fads skip the rise and decline stages.
D
Flops go through only the introduction stage.
15) Fashion followers:
A
Are the first to purchase and wear new styles.
B
Make most of their clothing purchases during the introduction stage.
C
Wear a new style only after it is widely accepted.
D
Like fashions that are unique and distinctive.
16) Short-lived fashions are:
A
Fads
B
Flops
C
Classics.
D
Designs
17) At which stage of the fashion cycle does consumer interest grow and the fashion become accepted by more people?
A
Rise stage
B
Introduction stage
C
Decline stage
D
obsoescence stage
18) Which would MOST LIKELY accelerate the fashion movement?
A
Government regulations that restrict the use of synthetic fibers in clothing
B
Angela’s promotion to a job with more administrative responsibility and higher pay
C
Military conflict between the United States and China
D
Carla’s confirmation into a religious group that discourages personal adornment
19) Reversals or abrupt changes in fashion styles are a result of:
A
Knock-off designs
B
Flops
C
Seasonal Fads
D
Fashion extremes.
20) Celeste typically purchases fashions when the prices are most expensive. In which stage of the fashion cycle is she buying?
A
Obsolescence
B
Introduction
C
Peak
D
Rise
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