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Marketing 1.01, 1.02, 1.04 And 2.01
Test Description: Marketing 1.01, 1.02, 1.04 and 2.01
Instructions: Answer all questions to get your test result.
1) According to the marketing concept, which option shows company commitment?
A
Setting aside funds to research what customers want
B
Leaving marketing to the marketing department
C
Teaching marketing to college marketing students
D
Pricing a product to maximize profitability per item
2) Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?
A
Product/Service management
B
Channel management
C
Promotion
D
Selling
3) What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?
A
promotion
B
pricing
C
distribution
D
production
4) What is the overall reason that marketing strategies are designed and implemented?
A
Improving management techniques
B
Increasing business profits immediately
C
Changing the image of the business
D
Achieving planned goals
5) Which is a pre-sale opportunity for salespeople to provide customer service?
A
Maintenance and repair
B
Shipping and delivery
C
Technical assistance and support
D
Providing ample product information
6) What does a salesperson need to do to be successful in selling?
A
Ask management to limit the number of brands
B
Always attempt to sell related merchandise
C
Describe the disadvantages of competing brands
D
Learn the features unique to the brands s/he sells
7) Booking hotel rooms for vacationers is an example of __________ marketing.
A
sports
B
benefit
C
service
D
feature
8) What is at the center of all marketing activities?
A
purchasing
B
technological know-how
C
communication
D
math
9) What does applying the customer-orientation element of the marketing concept enable the business to do?
A
Provide more products than consumers need
B
Offer products that consumers want to buy
C
Persuade customers to buy its products
D
Coordinate its marketing activities
10) What type of duties do customer-service professionals often perform?
A
paying invoices
B
receiving shipmnets
C
preparing ads
D
hankling complaints
11) By increasing awareness of the need for environmental controls, what has marketing done?
A
Regulated the standard of living
B
Added usefulness to products
C
Improved the quality of life
D
Made buying more convenient
12) What does the selling function involve that makes it so important?
A
Contacting customers
B
Displaying products
C
Setting high prices
D
Obtaining feedback from vendors
13) Which market segment do customers in cold climates who need snow shovels and snow blowers represent?
A
behavioral
B
occupational
C
geographic
D
psychographic
14) Which market segment do customers that prefer reasonably priced recreational activities that include a variety represent?
A
occupational
B
geographic
C
psychographic
D
behavioral
15) What marketing career involves determining why customers do what they do?
A
Sales
B
Advertising
C
Marketing research
D
Distribution/Warehousing
*select an answer for all questions
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