In choosing an advertising medium, cost is the most important factor.

A paid form of communication sent out by a business about a product or service is

A disadvantage of radio advertising is that

The main advantage of direct-mail is that

Publicity is free promotion that

Contests, coupons, free samples, and rebates are examples of

Although television advertising is very effective, it is expensive and generally reaches too broad an audience for most businesses.

Newspaper advertising is good for small businesses becasue it targets a limited geographic area.

A press release is a written statement issued by the media to inform the public of an event or product.

Businesses can offer sales promotions as incentives to customers in order to increase sales.

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