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Market Research
Test Description: Understanding the value of market research.
Instructions: Answer all questions to get your test result.
1) The customers you would most like to attract are your
A
target customers
B
demographics
C
market segments
D
competition
2) Demographic examples are data that describe a group of people in terms of their
A
income
B
needs
C
tastes
D
opinions
3) Psychographic examples are data that describe a group of people in terms of their
A
age
B
needs
C
income
D
opinions
4) A description of the characteristics of the person or company that is likely to purchase a product or service is
A
target market
B
demographic summary
C
psychographic profile
D
customer profile
5) When you gather information for market research, you will use
A
both primary and secondary data
B
three kinds of surveys
C
only secondary data
D
the least expensive method
6) Secondary data is found
A
in government publication
B
in newspapers
C
all of these
D
on the internet
7) Which of the following is not a way to collect primary data?
A
surveys
B
focus groups
C
observation
D
consensus
8) The data collected in a telephone survey are
A
population data
B
computer data
C
secondary data
D
primary data
9) Which of the following is not a step in primary market research?
A
select a research method
B
collect data
C
analyze the question
D
draw conclusions
10) Secondary data sources can provide
A
demographic and psychographic data
B
information about focus groups
C
sample survey formats
D
customer profiles
*select an answer for all questions
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