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Advertising/Propaganda Practice Quiz
Test Description: This is a quiz that is similar to the quiz you will take after completing your poster project.
Instructions: Answer all questions to get your test result.
1) A Nike ad featuring Michael Jordan demonstrates __________propaganda.
A
Euphemism
B
Transfer
C
Testimonial
D
Plain Folks
2) An example of bandwagon propaganda would be:
A
A Gatorade commercial featuring a famous baseball player
B
A Sure deodorant commercial that says you will smell good
C
A political commercial from an organization that does not support Obama calling him a socialist
D
A McDonald's sign that reads, "billions and billions served"
3) Attempts to make people believe a disaster will occur if they do not buy a special product represent:
A
Glittering Generalities
B
Euphemism
C
Fear
D
Name Calling
4) Attempts to arouse dislike among the public by linking the target to a negative image is an example of:
A
Fear
B
Glittering Generalities
C
Euphemism
D
Name Calling
5) A Jenny-Craig weightloss ad that shows a woman weighing in at 200 lbs. before joining Jenny-Craig and then the same woman weighing 135 lbs. after joining Jenny-Craig demonstrates:
A
Transfer
B
Fear
C
Bandwagon
D
Testimonial
6) Imprinting a football or Santa Clause onto a Coke can is an example of:
A
Glittering Generalities
B
Euphemism
C
Transfer
D
Name Calling
7) An example of Plain Folks propaganda would be:
A
The government changing the name Department of War to Department of Defense
B
A Burger King ad saying, Silly Whopper you are too big for a Big Mac box
C
A family playing baseball while wearing Aeropostle shirts
D
A commercial featuring Toby Keith (a famous country music singer) using a Solo brand red cup
8) True or False: The only group that tries to trick the public with different advertising strategies is for-profit organizations.
A
True
B
N/A
C
False
D
N/A
9) An ad that says Your life will sparkle and represents Orbit gum is using:
A
Glittering Generalities
B
Euphemism
C
Testimonial
D
Transfer
10) Calling illegal immigrants by the name undocumented workers is an example of:
A
Testimonial
B
Euphemism
C
Name calling
D
Fear
*select an answer for all questions
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