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Not necessary for physical survival
industry advertising
life-enhancing wants
company advertising
product advertising
loss leader
HIPPA
target markets
target market
Protects your health and billing information
industry advertising
life-enhancing wants
company advertising
product advertising
loss leader
HIPPA
target markets
target market
Advertising to promote specific good or service
industry advertising
life-enhancing wants
company advertising
product advertising
loss leader
HIPPA
target markets
target market
Teenagers, sports watchers, and homemakers are examples of
industry advertising
life-enhancing wants
company advertising
product advertising
loss leader
HIPPA
target markets
target market
Advertising to promote company or store
industry advertising
life-enhancing wants
company advertising
product advertising
loss leader
HIPPA
target markets
target market
Advertising that promotes a general product group
industry advertising
life-enhancing wants
company advertising
product advertising
loss leader
HIPPA
target markets
target market
Specific set of consumers
industry advertising
life-enhancing wants
company advertising
product advertising
loss leader
HIPPA
target markets
target market
Item marked down to draw in customers
industry advertising
life-enhancing wants
company advertising
product advertising
loss leader
HIPPA
target markets
target market
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