POB 3.02

Match it! Select the correct answer from the pull down...Good luck!

Mary is debating on which camera to purchase: Canon, Casio, Epson, and Sony cameras. These cameras have better performance. Where is she in the consumer decision-making process?

John needed to purchase a soda as quick as possible. Which type of store would be the quickest?

Joan read a newspaper article about a new and improved product coming on the market next week. This is an example of which type of consumer information source?

Mary decided to re-order more Casio, Epson, Nikon, and Sony cameras for her store. These cameras have received the best reviews from her customers. What step in decision process?

Soho sells its shoes directly to the consumer through its own stores at discounted prices. This is an example of which type of store?

Mary has reviewed several camera dealers’ websites, talked with other camera store operators, and surveyed potential customers about cameras. Where is she in the decision process?

Mary checks the label on all products she buys for warnings. This is an example of which type of consumer information source?

Mary plans to order 300 cameras for her store inventory. Where is she in the consumer decision- making process?