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Mary plans to order 300 cameras for her store inventory. Where is she in the consumer decision- making process?
Convenience
Make a purchase
Factory outlet
Select and evaluate alternatives
Business sources
Gather information
Business sources
Gather information
Soho sells its shoes directly to the consumer through its own stores at discounted prices. This is an example of which type of store?
Convenience
Make a purchase
Factory outlet
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Business sources
Gather information
Business sources
Gather information
Mary checks the label on all products she buys for warnings. This is an example of which type of consumer information source?
Convenience
Make a purchase
Factory outlet
Select and evaluate alternatives
Business sources
Gather information
Business sources
Gather information
John needed to purchase a soda as quick as possible. Which type of store would be the quickest?
Convenience
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Factory outlet
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Business sources
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Business sources
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Mary will be opening her own camera store soon. She is trying to figure out which types of cameras to sell. Where is she in the consumer decision-making process?
Convenience
Make a purchase
Factory outlet
Select and evaluate alternatives
Business sources
Gather information
Business sources
Gather information
Mary is debating on which camera to purchase: Canon, Casio, Epson, and Sony cameras. These cameras have better performance. Where is she in the consumer decision-making process?
Convenience
Make a purchase
Factory outlet
Select and evaluate alternatives
Business sources
Gather information
Business sources
Gather information
Ken reviews the nutritional content on the product label to avoid saturated fat. This is an example of which type of consumer information source?
Convenience
Make a purchase
Factory outlet
Select and evaluate alternatives
Business sources
Gather information
Business sources
Gather information
Mary has reviewed several camera dealers’ websites, talked with other camera store operators, and surveyed potential customers about cameras. Where is she in the decision process?
Convenience
Make a purchase
Factory outlet
Select and evaluate alternatives
Business sources
Gather information
Business sources
Gather information
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