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Why is the quality level of a product an important product/service management decision?
Tracking visitors to their web sites
To differentiate their products
It reflects the image of the business.
Recognition
This will reinforce their promises to customers and build the brands.
Mass customization
Modify the product to renew customer interest
To adapt its marketing strategies
Why does a company need to know what stage of the product life cycle its products are in?
Tracking visitors to their web sites
To differentiate their products
It reflects the image of the business.
Recognition
This will reinforce their promises to customers and build the brands.
Mass customization
Modify the product to renew customer interest
To adapt its marketing strategies
What is a technologically advanced method that allows businesses to produce products that are specialized for a very few customers?
Tracking visitors to their web sites
To differentiate their products
It reflects the image of the business.
Recognition
This will reinforce their promises to customers and build the brands.
Mass customization
Modify the product to renew customer interest
To adapt its marketing strategies
Why must all businesses incorporate their values into every aspect of their operations?
Tracking visitors to their web sites
To differentiate their products
It reflects the image of the business.
Recognition
This will reinforce their promises to customers and build the brands.
Mass customization
Modify the product to renew customer interest
To adapt its marketing strategies
Why do companies use brands for their products?
Tracking visitors to their web sites
To differentiate their products
It reflects the image of the business.
Recognition
This will reinforce their promises to customers and build the brands.
Mass customization
Modify the product to renew customer interest
To adapt its marketing strategies
In what stage of brand loyalty do people become aware of the brand?
Tracking visitors to their web sites
To differentiate their products
It reflects the image of the business.
Recognition
This will reinforce their promises to customers and build the brands.
Mass customization
Modify the product to renew customer interest
To adapt its marketing strategies
Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor's brand. What strategy would be most appropriate?
Tracking visitors to their web sites
To differentiate their products
It reflects the image of the business.
Recognition
This will reinforce their promises to customers and build the brands.
Mass customization
Modify the product to renew customer interest
To adapt its marketing strategies
What is one way businesses use computer technology to obtain information to improve their product/service mix?
Tracking visitors to their web sites
To differentiate their products
It reflects the image of the business.
Recognition
This will reinforce their promises to customers and build the brands.
Mass customization
Modify the product to renew customer interest
To adapt its marketing strategies
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