Marketing I - Chapter 4 Review 2

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Involves letting another company, or licensee, use a trademark, patent, special formula, company name, or some other intellectual property for a fee or royalty.

Hiring a foreign manufacturer to make products according to a company's specifications.

Government's establishment of economic policies that systematically restrict imports in order to protect domestic industries.

Limits either the quantity or the monetary value of a product that may be imported.

International trade agreement among the United States, Canada, and Mexico.

Business enterprise that a domestic company and a foreign company undertake together.

Establishment of a business in a foreign country.

Total ban on specific goods coming into and leaving a country.