MARKETING MIX and CUSTOMER PROFILE

Match it! Select the correct answer from the pull down...Good luck!

Which of the following is NOT a demographic characteristic?

Many movie theatres charge a lower admission between 4:00 p.m. and 6:00 p.m. to encourage more people to come at that time. What element of marketing is the focus of this strategy?

Food Lion sends a news release to the local paper regarding its sponsorship of a local charity event. Which of the following elements of marketing is Food Lion attempting to use?

Pepsi decided to sell its soft drinks in blue cans in several foreign markets. What element of the marketing mix did they change for these new markets?

The element of marketing that is concerned with what goods, services, or ideas a business will offer its customers is:

A bar of soap is an example of a product with what type of market appeal?

The Good Ol’ Barbeque Sauce Company began marketing a new sauce that includes spices often found in Asian cuisine. The company is segmenting based on:

Dividing the total market into smaller, more specific groups is known as: