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Mercedes decided to reposition its products to appeal to people seeking fun and excitement. In seeking this new market, the company is segmenting based on:
clothing size
demographics
behavioral
promotion
psychographic
price
Market segmentation
Wide
Dillard’s department store advertises its china, silver, and crystal heavily in May and June to attract customers looking for wedding gifts. This is an example of which type of :
clothing size
demographics
behavioral
promotion
psychographic
price
Market segmentation
Wide
Food Lion sends a news release to the local paper regarding its sponsorship of a local charity event. Which of the following elements of marketing is Food Lion attempting to use?
clothing size
demographics
behavioral
promotion
psychographic
price
Market segmentation
Wide
Dividing the total market into smaller, more specific groups is known as:
clothing size
demographics
behavioral
promotion
psychographic
price
Market segmentation
Wide
A bar of soap is an example of a product with what type of market appeal?
clothing size
demographics
behavioral
promotion
psychographic
price
Market segmentation
Wide
Many movie theatres charge a lower admission between 4:00 p.m. and 6:00 p.m. to encourage more people to come at that time. What element of marketing is the focus of this strategy?
clothing size
demographics
behavioral
promotion
psychographic
price
Market segmentation
Wide
The Good Ol’ Barbeque Sauce Company began marketing a new sauce that includes spices often found in Asian cuisine. The company is segmenting based on:
clothing size
demographics
behavioral
promotion
psychographic
price
Market segmentation
Wide
Which of the following is NOT a demographic characteristic?
clothing size
demographics
behavioral
promotion
psychographic
price
Market segmentation
Wide
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