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Using a single marketing plan to reach as many consumers as possible is known as:
place
promotion
Mass Marketing
psychographic
psychographic
demographic characteristics
market
behavioral
A company marketing a thirst-quenching beverage chooses to target people who participate in sports regularly. This is an example of which type of segmentation?
place
promotion
Mass Marketing
psychographic
psychographic
demographic characteristics
market
behavioral
Data used to identify consumer markets (age, educational level, income level, and sex) is known as:
place
promotion
Mass Marketing
psychographic
psychographic
demographic characteristics
market
behavioral
A group of customers or potential customers who have an unfulfilled desire and are financially able and willing to satisfy that desire is called a(n):
place
promotion
Mass Marketing
psychographic
psychographic
demographic characteristics
market
behavioral
The Cracked Pot Potteryware company decided to sell its coffee mugs in the local espresso shops. What type of marketing decision was this?
place
promotion
Mass Marketing
psychographic
psychographic
demographic characteristics
market
behavioral
The element of the marketing mix that refers to the various types of communications that marketers use to inform, persuade, or remind customers of their products is:
place
promotion
Mass Marketing
psychographic
psychographic
demographic characteristics
market
behavioral
Proctor and Gamble will vary its advertising when targeting loyal users of its products versus occasional users. What type of segmentation does this address?
place
promotion
Mass Marketing
psychographic
psychographic
demographic characteristics
market
behavioral
Professional Grocer magazine is designed to appeal to individuals in the food marketing industry. What type of segmentation does this demonstrate?
place
promotion
Mass Marketing
psychographic
psychographic
demographic characteristics
market
behavioral
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