4.01 SEM I part B

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Direct experience, written publications, other people, and formal training are sources of:

An example of a patronage motive is:

The exchange of goods and services from the producer to the consumer is:

An example of an emotional buying motive is a:

A sales associate recommends purchasing exercise equipment that folds flat and easily stores under a bed. This is an example of:

Which is an example of a rational buying motive?

Alyssa purchases two tickets for her husband to attend the Annual Jazz Festival concert. In this example, Alyssa’s husband is the:

Cally purchases a New York Knicks jersey from Jim, a sales associate at the team store. This is an example of: