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The primary focus of marketing efforts in the ___________ is to meet the unique needs of businesses.
Place
organizational market
Logistic
The percentage of the total market held by a specific company or product
Market segmentation
Price
To create niche markets
market
People in an area that are willing to pay for a specific good or service make up a ______.
Place
organizational market
Logistic
The percentage of the total market held by a specific company or product
Market segmentation
Price
To create niche markets
market
_____ directly affects the consumer's perception of a product.
Place
organizational market
Logistic
The percentage of the total market held by a specific company or product
Market segmentation
Price
To create niche markets
market
Which term refers to the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors?
Place
organizational market
Logistic
The percentage of the total market held by a specific company or product
Market segmentation
Price
To create niche markets
market
All of the following are elements of product except:
Place
organizational market
Logistic
The percentage of the total market held by a specific company or product
Market segmentation
Price
To create niche markets
market
What does market share represent?
Place
organizational market
Logistic
The percentage of the total market held by a specific company or product
Market segmentation
Price
To create niche markets
market
______ in the marketing mix refers to the distribution channels and locations where products are made available to customers.
Place
organizational market
Logistic
The percentage of the total market held by a specific company or product
Market segmentation
Price
To create niche markets
market
What is the purpose of market segmentation?
Place
organizational market
Logistic
The percentage of the total market held by a specific company or product
Market segmentation
Price
To create niche markets
market
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