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What role does marketing play in an economy?
Pricing
A customer buys a book and reads it at home
It helps in determining demand, influencing consumption and promoting competition
To maintain and enhance product value to consumers*
Promotion
Utility
Two or more parties
Time utility
All of the following are part of the 7 core functions of marketing except
Pricing
A customer buys a book and reads it at home
It helps in determining demand, influencing consumption and promoting competition
To maintain and enhance product value to consumers*
Promotion
Utility
Two or more parties
Time utility
What is the primary goal of product and service management in marketing?
Pricing
A customer buys a book and reads it at home
It helps in determining demand, influencing consumption and promoting competition
To maintain and enhance product value to consumers*
Promotion
Utility
Two or more parties
Time utility
'Buy one and get one free' is an example of
Pricing
A customer buys a book and reads it at home
It helps in determining demand, influencing consumption and promoting competition
To maintain and enhance product value to consumers*
Promotion
Utility
Two or more parties
Time utility
This form of utility is having products/services available at a specific time.
Pricing
A customer buys a book and reads it at home
It helps in determining demand, influencing consumption and promoting competition
To maintain and enhance product value to consumers*
Promotion
Utility
Two or more parties
Time utility
Which of the following best describes an example of possession utility?
Pricing
A customer buys a book and reads it at home
It helps in determining demand, influencing consumption and promoting competition
To maintain and enhance product value to consumers*
Promotion
Utility
Two or more parties
Time utility
McDonalds developed their Dollar Plus menu to offer inexpensive breakfast options, is an example of
Pricing
A customer buys a book and reads it at home
It helps in determining demand, influencing consumption and promoting competition
To maintain and enhance product value to consumers*
Promotion
Utility
Two or more parties
Time utility
For marketing to occur, there must be at least ______ willing to exchange something for something else.
Pricing
A customer buys a book and reads it at home
It helps in determining demand, influencing consumption and promoting competition
To maintain and enhance product value to consumers*
Promotion
Utility
Two or more parties
Time utility
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