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Which of the following best describes the purpose of market information management?
It helps in determining demand, influencing consumption and promoting competition
Two or more parties
Create new and improved products, lowers prices and added value
To collect and analyze data about market and competitors to create marketing strategies
Utility
Understanding and predicting customer behavior
Time utility
A customer buys a book and reads it at home
All of the following are part of the 7 core functions of marketing except
It helps in determining demand, influencing consumption and promoting competition
Two or more parties
Create new and improved products, lowers prices and added value
To collect and analyze data about market and competitors to create marketing strategies
Utility
Understanding and predicting customer behavior
Time utility
A customer buys a book and reads it at home
What role does marketing play in an economy?
It helps in determining demand, influencing consumption and promoting competition
Two or more parties
Create new and improved products, lowers prices and added value
To collect and analyze data about market and competitors to create marketing strategies
Utility
Understanding and predicting customer behavior
Time utility
A customer buys a book and reads it at home
What are the three major economic benefits of marketing?
It helps in determining demand, influencing consumption and promoting competition
Two or more parties
Create new and improved products, lowers prices and added value
To collect and analyze data about market and competitors to create marketing strategies
Utility
Understanding and predicting customer behavior
Time utility
A customer buys a book and reads it at home
Which of the following best describes an example of possession utility?
It helps in determining demand, influencing consumption and promoting competition
Two or more parties
Create new and improved products, lowers prices and added value
To collect and analyze data about market and competitors to create marketing strategies
Utility
Understanding and predicting customer behavior
Time utility
A customer buys a book and reads it at home
This form of utility is having products/services available at a specific time.
It helps in determining demand, influencing consumption and promoting competition
Two or more parties
Create new and improved products, lowers prices and added value
To collect and analyze data about market and competitors to create marketing strategies
Utility
Understanding and predicting customer behavior
Time utility
A customer buys a book and reads it at home
For marketing to occur, there must be at least ______ willing to exchange something for something else.
It helps in determining demand, influencing consumption and promoting competition
Two or more parties
Create new and improved products, lowers prices and added value
To collect and analyze data about market and competitors to create marketing strategies
Utility
Understanding and predicting customer behavior
Time utility
A customer buys a book and reads it at home
Which of the following best describes the purpose of market information management?
It helps in determining demand, influencing consumption and promoting competition
Two or more parties
Create new and improved products, lowers prices and added value
To collect and analyze data about market and competitors to create marketing strategies
Utility
Understanding and predicting customer behavior
Time utility
A customer buys a book and reads it at home
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