Review Game Zone
Games
Test
Preview
Back
Match it!
Match it! Select the correct answer from the pull down...Good luck!
The Marketing Concept is broken up into two parts:
Satisfaction
A grocery store staying open 24/7
The convenience of a product's location for consumers
Service
Set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value
Desires and Needs
Information utility
Time
The malls are open extended hours during the holidays to satisfy what form of utility?
Satisfaction
A grocery store staying open 24/7
The convenience of a product's location for consumers
Service
Set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value
Desires and Needs
Information utility
Time
Which of the following is an example of time utility in business?
Satisfaction
A grocery store staying open 24/7
The convenience of a product's location for consumers
Service
Set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value
Desires and Needs
Information utility
Time
A one-word definition for utility is
Satisfaction
A grocery store staying open 24/7
The convenience of a product's location for consumers
Service
Set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value
Desires and Needs
Information utility
Time
The employees of Home Depot are experienced craftspeople who enjoy giving their customers advice about do-it-yourself projects. The employees’ advice increases the _____ of their goods.
Satisfaction
A grocery store staying open 24/7
The convenience of a product's location for consumers
Service
Set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value
Desires and Needs
Information utility
Time
According to the AMA, the definition of marketing is
Satisfaction
A grocery store staying open 24/7
The convenience of a product's location for consumers
Service
Set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value
Desires and Needs
Information utility
Time
What is the concept of place utility in marketing?
Satisfaction
A grocery store staying open 24/7
The convenience of a product's location for consumers
Service
Set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value
Desires and Needs
Information utility
Time
Intangible items can be simply described as a…
Satisfaction
A grocery store staying open 24/7
The convenience of a product's location for consumers
Service
Set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value
Desires and Needs
Information utility
Time
Check it!