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Product/Service management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to
Market research
Government regulations
business risk.
positioning.
New-product development
obsolete.
market opportunities.
Maturity
Which of the following is a stage of a product’s life cycle:
Market research
Government regulations
business risk.
positioning.
New-product development
obsolete.
market opportunities.
Maturity
Which of the following controls such new-product considerations as warranties and safety standards:
Market research
Government regulations
business risk.
positioning.
New-product development
obsolete.
market opportunities.
Maturity
Product/Service management can help to decrease
Market research
Government regulations
business risk.
positioning.
New-product development
obsolete.
market opportunities.
Maturity
What can help product/service managers predict whether a new product will be successful before a business makes a major investment?
Market research
Government regulations
business risk.
positioning.
New-product development
obsolete.
market opportunities.
Maturity
When a competing product that offers additional benefits enters the market, a business’s product may become
Market research
Government regulations
business risk.
positioning.
New-product development
obsolete.
market opportunities.
Maturity
Product/Service management plays an important role in marketing because it affects a busi-ness’s strategy to create a certain impression of a product in the minds of customers. This strategy is known as
Market research
Government regulations
business risk.
positioning.
New-product development
obsolete.
market opportunities.
Maturity
Costs and available resources are especially important factors for product/service managers to examine during which phase of product/service management?
Market research
Government regulations
business risk.
positioning.
New-product development
obsolete.
market opportunities.
Maturity
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