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Every purchase decision involves the use of two scarce resources:
Gather information about the product
Informative advertising
They are less expensive
Earning power and ability to consume
Deceptive advertising
Disposable income
Energy and time
Discretionary income
Bait and switch is an example of:
Gather information about the product
Informative advertising
They are less expensive
Earning power and ability to consume
Deceptive advertising
Disposable income
Energy and time
Discretionary income
Income remaining for a person to spend or save after all taxes have been paid:
Gather information about the product
Informative advertising
They are less expensive
Earning power and ability to consume
Deceptive advertising
Disposable income
Energy and time
Discretionary income
Which type of advertising would be most helpful for a consumer who needs to decide if a particular digital camera is right for her?
Gather information about the product
Informative advertising
They are less expensive
Earning power and ability to consume
Deceptive advertising
Disposable income
Energy and time
Discretionary income
Education, occupation, experience, and health all make a difference in a person's:
Gather information about the product
Informative advertising
They are less expensive
Earning power and ability to consume
Deceptive advertising
Disposable income
Energy and time
Discretionary income
Money income a person has left to spend on extras after necessities have been bought:
Gather information about the product
Informative advertising
They are less expensive
Earning power and ability to consume
Deceptive advertising
Disposable income
Energy and time
Discretionary income
Before you can comparison shop, you must:
Gather information about the product
Informative advertising
They are less expensive
Earning power and ability to consume
Deceptive advertising
Disposable income
Energy and time
Discretionary income
Some consumers prefer generic products over brand-name products because:
Gather information about the product
Informative advertising
They are less expensive
Earning power and ability to consume
Deceptive advertising
Disposable income
Energy and time
Discretionary income
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