Entrepreneurship 3.0

Match it! Select the correct answer from the pull down...Good luck!

Which is an activity that a business performs when conducting a competitive analysis?

Which is often included in a situation analysis of a marketing plan?

Companies have been forced to pay more attention to the specific needs of consumers because of which factor?

What section of the marketing plan includes information about expected results?

Selecting a target market based on very specific criteria that limit the audience to a well-defined segment is an example of which strategy?

One reason why it is often important for businesses to conduct a competitive analysis is to identify which factors?

When a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and identified as which characteristic?

Which type of laws protects the inventions or written works of a business from the unauthorized use by others?