Entrepreneurship Chapter 11 Review

Match it! Select the correct answer from the pull down...Good luck!

To increase profits on individual sales, one can increase

Amount or percentage by which a business lowers its original prices in order to move merchandise.

A pricing policy that allows a customer to bargain for price.

Pricing technique based on the belief that customers base perception of a product on price.

This pricing strategy dictates that you consider your business costs and your profit objectives

This term is the number of units of a product that,when sold at a given price, covers production and distribution costs.

Uses odd prices to suggest bargains and even prices to suggest higher quality.

Determining a price strategy involves which of the following?