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folio
2-3 sentences describing the content of a photo
the spacing between two pages of a spread
creates order and indicates importance through size and placement
the way the reader looks at and tracks elements on a page
the phrase supporting the headline that begins to better preview the content or the subject of the copy
main phrase indicating the subject of the copy
the page number at the corner, complete with any graphic elements to accompany it
design elements intentionally used to create distinction or difference among elements on the page
subheadline
2-3 sentences describing the content of a photo
the spacing between two pages of a spread
creates order and indicates importance through size and placement
the way the reader looks at and tracks elements on a page
the phrase supporting the headline that begins to better preview the content or the subject of the copy
main phrase indicating the subject of the copy
the page number at the corner, complete with any graphic elements to accompany it
design elements intentionally used to create distinction or difference among elements on the page
contrast
2-3 sentences describing the content of a photo
the spacing between two pages of a spread
creates order and indicates importance through size and placement
the way the reader looks at and tracks elements on a page
the phrase supporting the headline that begins to better preview the content or the subject of the copy
main phrase indicating the subject of the copy
the page number at the corner, complete with any graphic elements to accompany it
design elements intentionally used to create distinction or difference among elements on the page
hierarchy
2-3 sentences describing the content of a photo
the spacing between two pages of a spread
creates order and indicates importance through size and placement
the way the reader looks at and tracks elements on a page
the phrase supporting the headline that begins to better preview the content or the subject of the copy
main phrase indicating the subject of the copy
the page number at the corner, complete with any graphic elements to accompany it
design elements intentionally used to create distinction or difference among elements on the page
headline
2-3 sentences describing the content of a photo
the spacing between two pages of a spread
creates order and indicates importance through size and placement
the way the reader looks at and tracks elements on a page
the phrase supporting the headline that begins to better preview the content or the subject of the copy
main phrase indicating the subject of the copy
the page number at the corner, complete with any graphic elements to accompany it
design elements intentionally used to create distinction or difference among elements on the page
eyeflow
2-3 sentences describing the content of a photo
the spacing between two pages of a spread
creates order and indicates importance through size and placement
the way the reader looks at and tracks elements on a page
the phrase supporting the headline that begins to better preview the content or the subject of the copy
main phrase indicating the subject of the copy
the page number at the corner, complete with any graphic elements to accompany it
design elements intentionally used to create distinction or difference among elements on the page
caption
2-3 sentences describing the content of a photo
the spacing between two pages of a spread
creates order and indicates importance through size and placement
the way the reader looks at and tracks elements on a page
the phrase supporting the headline that begins to better preview the content or the subject of the copy
main phrase indicating the subject of the copy
the page number at the corner, complete with any graphic elements to accompany it
design elements intentionally used to create distinction or difference among elements on the page
gutter
2-3 sentences describing the content of a photo
the spacing between two pages of a spread
creates order and indicates importance through size and placement
the way the reader looks at and tracks elements on a page
the phrase supporting the headline that begins to better preview the content or the subject of the copy
main phrase indicating the subject of the copy
the page number at the corner, complete with any graphic elements to accompany it
design elements intentionally used to create distinction or difference among elements on the page
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