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The marketing mix refers to the blending of the marketing elements
financing
personal selling
economy
True
Mary test drove several SUV’s at the Infiniti dealership.
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139.50
True
Which of the following is an example of a rational buying motive?
financing
personal selling
economy
True
Mary test drove several SUV’s at the Infiniti dealership.
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139.50
True
Which is an EXAMPLE of personalized promotion?
financing
personal selling
economy
True
Mary test drove several SUV’s at the Infiniti dealership.
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139.50
True
The most expensive but also most effective type of promotion is:
financing
personal selling
economy
True
Mary test drove several SUV’s at the Infiniti dealership.
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139.50
True
The average cost for a popular pocketbook is $310. A local company has marked up the selling price by 45%. What is the amount of markup?
financing
personal selling
economy
True
Mary test drove several SUV’s at the Infiniti dealership.
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139.50
True
Most new products introduced by companies are not totally new, but are improvements on existing products.
financing
personal selling
economy
True
Mary test drove several SUV’s at the Infiniti dealership.
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139.50
True
Which of the following is NOT a part of effective communication?
financing
personal selling
economy
True
Mary test drove several SUV’s at the Infiniti dealership.
advertisement
139.50
True
Mary, a marketing research manager, is fortunate to have secured an advertising budget of $30,000. This is an example of which marketing function?
financing
personal selling
economy
True
Mary test drove several SUV’s at the Infiniti dealership.
advertisement
139.50
True
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