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It is often stated that the decline of the British motorcycle industry was largely a consequence of British firms adopting a product-oriented approach. This approach is characterised by:
3
3
management process responsible for identifying, anticipating and satisfying customer needs profitably
3
an inward-looking focus on making products that can be made and then trying to sell them
primary research
the proportion of the total market that a particular firm’s sales have achieved
Higher profit margins are likely to be earned compared to a niche marketing strategy.
Which one of the following is a potential benefit to a business of adopting a mass marketing strategy?
3
3
management process responsible for identifying, anticipating and satisfying customer needs profitably
3
an inward-looking focus on making products that can be made and then trying to sell them
primary research
the proportion of the total market that a particular firm’s sales have achieved
Higher profit margins are likely to be earned compared to a niche marketing strategy.
Marketing is best defined as the:
3
3
management process responsible for identifying, anticipating and satisfying customer needs profitably
3
an inward-looking focus on making products that can be made and then trying to sell them
primary research
the proportion of the total market that a particular firm’s sales have achieved
Higher profit margins are likely to be earned compared to a niche marketing strategy.
3
3
3
management process responsible for identifying, anticipating and satisfying customer needs profitably
3
an inward-looking focus on making products that can be made and then trying to sell them
primary research
the proportion of the total market that a particular firm’s sales have achieved
Higher profit margins are likely to be earned compared to a niche marketing strategy.
Market share is defined as:
3
3
management process responsible for identifying, anticipating and satisfying customer needs profitably
3
an inward-looking focus on making products that can be made and then trying to sell them
primary research
the proportion of the total market that a particular firm’s sales have achieved
Higher profit margins are likely to be earned compared to a niche marketing strategy.
3
3
3
management process responsible for identifying, anticipating and satisfying customer needs profitably
3
an inward-looking focus on making products that can be made and then trying to sell them
primary research
the proportion of the total market that a particular firm’s sales have achieved
Higher profit margins are likely to be earned compared to a niche marketing strategy.
Qualitative research is best defined as:
3
3
management process responsible for identifying, anticipating and satisfying customer needs profitably
3
an inward-looking focus on making products that can be made and then trying to sell them
primary research
the proportion of the total market that a particular firm’s sales have achieved
Higher profit margins are likely to be earned compared to a niche marketing strategy.
3
3
3
management process responsible for identifying, anticipating and satisfying customer needs profitably
3
an inward-looking focus on making products that can be made and then trying to sell them
primary research
the proportion of the total market that a particular firm’s sales have achieved
Higher profit margins are likely to be earned compared to a niche marketing strategy.
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