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Josh wants to know more about the benefits of his new iPad. What about the iPad does he want to know?
Comparable features
Ask an available, experienced employee
Preinstalled software saves money.
“What is the warranty?”
Sizing up the customer
Provides a quick reference to the salesperson about the product
Product and client
Reaching closure
Which is a product benefit that a salesperson might point out to a customer who wants to buy a computer?
Comparable features
Ask an available, experienced employee
Preinstalled software saves money.
“What is the warranty?”
Sizing up the customer
Provides a quick reference to the salesperson about the product
Product and client
Reaching closure
Which is part of establishing relationships with customers?
Comparable features
Ask an available, experienced employee
Preinstalled software saves money.
“What is the warranty?”
Sizing up the customer
Provides a quick reference to the salesperson about the product
Product and client
Reaching closure
How does a feature-benefit chart help a salesperson?
Comparable features
Ask an available, experienced employee
Preinstalled software saves money.
“What is the warranty?”
Sizing up the customer
Provides a quick reference to the salesperson about the product
Product and client
Reaching closure
The phase of the selling process that includes writing up the order is which action?
Comparable features
Ask an available, experienced employee
Preinstalled software saves money.
“What is the warranty?”
Sizing up the customer
Provides a quick reference to the salesperson about the product
Product and client
Reaching closure
Judy sold customers substitute computers for the iPad. What should she explain to the customers about the substitute computers?
Comparable features
Ask an available, experienced employee
Preinstalled software saves money.
“What is the warranty?”
Sizing up the customer
Provides a quick reference to the salesperson about the product
Product and client
Reaching closure
Geri asks a salesperson about some features of the new Samsung Android cellular telephone. Since the salesperson is not aware of the features, what should the employee do?
Comparable features
Ask an available, experienced employee
Preinstalled software saves money.
“What is the warranty?”
Sizing up the customer
Provides a quick reference to the salesperson about the product
Product and client
Reaching closure
By what will the emphasis put on each phase of the selling process vary most significantly?
Comparable features
Ask an available, experienced employee
Preinstalled software saves money.
“What is the warranty?”
Sizing up the customer
Provides a quick reference to the salesperson about the product
Product and client
Reaching closure
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