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One way a company can reinforce its image is by performing which action?
Requiring employees to respond to customer inquiries within 24 hours
Making a brand promise
Lose credibility
Training its employees
Jack politely asks if his customer would like a beverage while she or he waits for car service.
Express
Government agencies
Provide the customer
A customer buys a CD player and receives a printed warranty card stating the action the company will take if the CD player does not work properly. This is an example of which type of warranty?
Requiring employees to respond to customer inquiries within 24 hours
Making a brand promise
Lose credibility
Training its employees
Jack politely asks if his customer would like a beverage while she or he waits for car service.
Express
Government agencies
Provide the customer
Which is an example of an employee reinforcing a firm’s image through his or her job performance?
Requiring employees to respond to customer inquiries within 24 hours
Making a brand promise
Lose credibility
Training its employees
Jack politely asks if his customer would like a beverage while she or he waits for car service.
Express
Government agencies
Provide the customer
Any business that transports goods across state lines must comply with standards set by which group?
Requiring employees to respond to customer inquiries within 24 hours
Making a brand promise
Lose credibility
Training its employees
Jack politely asks if his customer would like a beverage while she or he waits for car service.
Express
Government agencies
Provide the customer
A business’s brand promise is intended to accomplish which goal?
Requiring employees to respond to customer inquiries within 24 hours
Making a brand promise
Lose credibility
Training its employees
Jack politely asks if his customer would like a beverage while she or he waits for car service.
Express
Government agencies
Provide the customer
John communicates through all advertisements that his employees go through extensive training. What is John doing?
Requiring employees to respond to customer inquiries within 24 hours
Making a brand promise
Lose credibility
Training its employees
Jack politely asks if his customer would like a beverage while she or he waits for car service.
Express
Government agencies
Provide the customer
What will probably happen to a business if it continuously fails to deliver on its brand promise?
Requiring employees to respond to customer inquiries within 24 hours
Making a brand promise
Lose credibility
Training its employees
Jack politely asks if his customer would like a beverage while she or he waits for car service.
Express
Government agencies
Provide the customer
Which is a policy that the WNJ Company might implement to reinforce its image as an efficient and responsive business?
Requiring employees to respond to customer inquiries within 24 hours
Making a brand promise
Lose credibility
Training its employees
Jack politely asks if his customer would like a beverage while she or he waits for car service.
Express
Government agencies
Provide the customer
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