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Which of the following is a disadvantage of using direct-mail letters as a form of promotion:
Package
Preferrered-position
Continuous
Radio spot commercials
Local Newspaper
short, simple, and understandable.
aim the message to specific customers.
Many people think of the letters as junk mail; to be discarded without opening.
Your business wants to sell a shipment of goods by the end of the current work week at the lowest possible advertising cost. Which of the following promotional media would be best:
Package
Preferrered-position
Continuous
Radio spot commercials
Local Newspaper
short, simple, and understandable.
aim the message to specific customers.
Many people think of the letters as junk mail; to be discarded without opening.
What is the most appropriate media-scheduling strategy for advertising food and other frequently purchased items?
Package
Preferrered-position
Continuous
Radio spot commercials
Local Newspaper
short, simple, and understandable.
aim the message to specific customers.
Many people think of the letters as junk mail; to be discarded without opening.
For higher response rates, businesses should develop marketing e-mail messages that are
Package
Preferrered-position
Continuous
Radio spot commercials
Local Newspaper
short, simple, and understandable.
aim the message to specific customers.
Many people think of the letters as junk mail; to be discarded without opening.
Which of the following is the most appropriate promotional medium for a local hardware store:
Package
Preferrered-position
Continuous
Radio spot commercials
Local Newspaper
short, simple, and understandable.
aim the message to specific customers.
Many people think of the letters as junk mail; to be discarded without opening.
A business owner who wants to obtain a reduced rate for a series of local radio commercials might contract for what type of promotion?
Package
Preferrered-position
Continuous
Radio spot commercials
Local Newspaper
short, simple, and understandable.
aim the message to specific customers.
Many people think of the letters as junk mail; to be discarded without opening.
Businesses generally pay more for newspaper advertisements when purchasing space at a __________ rate.
Package
Preferrered-position
Continuous
Radio spot commercials
Local Newspaper
short, simple, and understandable.
aim the message to specific customers.
Many people think of the letters as junk mail; to be discarded without opening.
One of the advantages of direct-mail advertising is that the advertiser can
Package
Preferrered-position
Continuous
Radio spot commercials
Local Newspaper
short, simple, and understandable.
aim the message to specific customers.
Many people think of the letters as junk mail; to be discarded without opening.
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