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An advertiser spent $117,000 for 12 television spots with a total of 240 GRPs (gross rating points). What was the cost per GRP?
fantasy sports.
generate more revenue.
locate relevant goods
Multimedia messaging services (MMS)
Sending customers a notice of tomorrow's sale
$2.50
$487.50
subscriptions
When an advertising agency develops content for a client#39;s web site, the writer should format the text so it is easy for the web site#39;s visitors to
fantasy sports.
generate more revenue.
locate relevant goods
Multimedia messaging services (MMS)
Sending customers a notice of tomorrow's sale
$2.50
$487.50
subscriptions
Which of the following is an example of a business's using e-mail in a timely manner?
fantasy sports.
generate more revenue.
locate relevant goods
Multimedia messaging services (MMS)
Sending customers a notice of tomorrow's sale
$2.50
$487.50
subscriptions
To attract fans to their web sites, professional sport organizations, media outlets, and entrepreneurs offer online simulations that allow fans to build their own sport teams and compete against other fanssport teams. This growing industry is
fantasy sports.
generate more revenue.
locate relevant goods
Multimedia messaging services (MMS)
Sending customers a notice of tomorrow's sale
$2.50
$487.50
subscriptions
Which of the following is the most common use of opt-in e-mail marketing?
fantasy sports.
generate more revenue.
locate relevant goods
Multimedia messaging services (MMS)
Sending customers a notice of tomorrow's sale
$2.50
$487.50
subscriptions
A radio station sells a 30-second spot for $500. If the number of listeners is 200,000, calculate the cost per thousand (CPM).
fantasy sports.
generate more revenue.
locate relevant goods
Multimedia messaging services (MMS)
Sending customers a notice of tomorrow's sale
$2.50
$487.50
subscriptions
To generate excitement about its newly remodeled facilities, Wilmer#39;s Hotel plans to send advertising messages to past guests via their cell phones. Each message will contain a brief video showcasing new features and services that the hotel off
fantasy sports.
generate more revenue.
locate relevant goods
Multimedia messaging services (MMS)
Sending customers a notice of tomorrow's sale
$2.50
$487.50
subscriptions
The purpose of designing an event program that contains space for advertisements is to
fantasy sports.
generate more revenue.
locate relevant goods
Multimedia messaging services (MMS)
Sending customers a notice of tomorrow's sale
$2.50
$487.50
subscriptions
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