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An advertiser spent $117,000 for 12 television spots with a total of 240 GRPs (gross rating points). What was the cost per GRP?
subscriptions
$2.50
number of listeners being reached.
motivate consumers to buy.
Sending customers a notice of tomorrow's sale
Text message with coupon
Sliding-scale rates
$487.50
Currently, which of the following mobile advertising strategies has been most successful?
subscriptions
$2.50
number of listeners being reached.
motivate consumers to buy.
Sending customers a notice of tomorrow's sale
Text message with coupon
Sliding-scale rates
$487.50
Which of the following decreases the costs to a business of using newspaper advertising:
subscriptions
$2.50
number of listeners being reached.
motivate consumers to buy.
Sending customers a notice of tomorrow's sale
Text message with coupon
Sliding-scale rates
$487.50
Sport/event industries often use the electronic media to
subscriptions
$2.50
number of listeners being reached.
motivate consumers to buy.
Sending customers a notice of tomorrow's sale
Text message with coupon
Sliding-scale rates
$487.50
A radio station sells a 30-second spot for $500. If the number of listeners is 200,000, calculate the cost per thousand (CPM).
subscriptions
$2.50
number of listeners being reached.
motivate consumers to buy.
Sending customers a notice of tomorrow's sale
Text message with coupon
Sliding-scale rates
$487.50
Which of the following is the most common use of opt-in e-mail marketing?
subscriptions
$2.50
number of listeners being reached.
motivate consumers to buy.
Sending customers a notice of tomorrow's sale
Text message with coupon
Sliding-scale rates
$487.50
The cost to a business of radio spots will vary with the
subscriptions
$2.50
number of listeners being reached.
motivate consumers to buy.
Sending customers a notice of tomorrow's sale
Text message with coupon
Sliding-scale rates
$487.50
Which of the following is an example of a business's using e-mail in a timely manner?
subscriptions
$2.50
number of listeners being reached.
motivate consumers to buy.
Sending customers a notice of tomorrow's sale
Text message with coupon
Sliding-scale rates
$487.50
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