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Which is an internal strength that a business might identify during a SWOT analysis?
A survey of buyer intentions
Financial resources
Standard of measurement
Geographical area
Introducing a new product
Evaluating Intranet efficiencies
Attainable
External threat attacking an internal weakness.
Which situation should a business consider prices of its competitors when developing a marketing plan?
A survey of buyer intentions
Financial resources
Standard of measurement
Geographical area
Introducing a new product
Evaluating Intranet efficiencies
Attainable
External threat attacking an internal weakness.
A SWOT analysis indicates that the buying preferences are changing, but the business has a very limited product line. This is an example of which situation?
A survey of buyer intentions
Financial resources
Standard of measurement
Geographical area
Introducing a new product
Evaluating Intranet efficiencies
Attainable
External threat attacking an internal weakness.
One way that a business can learn about activities of its competitors is by performing which activity?
A survey of buyer intentions
Financial resources
Standard of measurement
Geographical area
Introducing a new product
Evaluating Intranet efficiencies
Attainable
External threat attacking an internal weakness.
Forecasting sales for marketing plans is important because the forecast is used as which component?
A survey of buyer intentions
Financial resources
Standard of measurement
Geographical area
Introducing a new product
Evaluating Intranet efficiencies
Attainable
External threat attacking an internal weakness.
When a business develops a marketing plan, the objectives should be timely, measurable, and which other feature?
A survey of buyer intentions
Financial resources
Standard of measurement
Geographical area
Introducing a new product
Evaluating Intranet efficiencies
Attainable
External threat attacking an internal weakness.
A business asks its customers about the types and amounts of products that they plan to purchase in the next 12 months. What is the business using to help forecast sales?
A survey of buyer intentions
Financial resources
Standard of measurement
Geographical area
Introducing a new product
Evaluating Intranet efficiencies
Attainable
External threat attacking an internal weakness.
Businesses usually analyze market potential for a certain product by considering total demand for which component?
A survey of buyer intentions
Financial resources
Standard of measurement
Geographical area
Introducing a new product
Evaluating Intranet efficiencies
Attainable
External threat attacking an internal weakness.
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