SEM II 3.03 Study Guide

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A sporting event setting ticket prices based on the ability of potential customers to pay is an example of what pricing strategy?

Why would an event marketer promote an upcoming celebrity golf tournament at an exclusive course as an once-in-a-lifetime event?

When a hockey team set its ticket prices so it can achieve its goal of increasing its fan base by five percent, the hockey team established a price objective in conjunction with which type of activity?

A college athletic department set the football ticket prices so that the organization can earn income of $12 per ticket after covering expenses. This is an example of a price objective based on which component?

What do sales beyond the breakeven point provide to a business?

A professional football team that increased ticket prices for next season because the team is on a winning streak selected a pricing strategy based on which situation?

When setting ticket prices for professional baseball games, the organization considers the performance of the team. Which factor is considered?

If the selling price of a product is $430 per unit, and the number of units required to reach the breakeven point is 2,100, what is the total dollar sales the business needs to break even?